In this Microsoft Advertising tutorial, I'll guide you through setting up high-quality Bing product listing ads. Whether you're using Bing Ads for affiliate marketing or e-commerce, these strategies will help you create highly profitable campaigns.

Bing product listing ads function similarly to Google's, appearing in the same section of the SERPs and closely mirroring Google's format. However, CPCs are generally lower on Bing, there's less competition, and many users report a higher return on ad spend (ROAS). So, are Bing Ads outdated in 2020? I'd argue...NO.

We leverage the Microsoft audience network, ad distribution, negative keywords, and other techniques to maximize the effectiveness of our campaigns and get the best value for our money.