What is radius targeting, and how can I use it to target local audiences?

Radius targeting is a feature in Google Ads and Bing Ads that allows you to target users within a specific geographic radius of a location. This can be a powerful way to target local audiences and reach users who are most likely to be interested in your products or services.

Here's how to use radius targeting to target local audiences:

1. Set up location targeting: To use radius targeting, you first need to set up location targeting in your Google Ads or Bing Ads account. This involves selecting the locations where you want your ads to be shown and excluding any locations where you don't want your ads to be shown.
2. Select radius targeting: Once you have set up location targeting, you can select radius targeting by navigating to the "Locations" section of your campaign settings. From there, you can select the option to target users within a specific radius of a location.
3. Set the radius: After selecting radius targeting, you can set the radius for your targeting. This can be done by entering a specific distance (e.g. 5 miles, 10 kilometers) or by using the "Bulk locations" feature to target multiple locations within a specific radius.
4. Adjust bids based on performance: Once you have set up radius targeting, be sure to monitor your geographic performance data and adjust your bids based on performance. Consider increasing your bids for locations where your ads are performing well and decreasing your bids for locations where they are underperforming.
5. Use location-specific ad copy: Consider using location-specific ad copy to entice users in different locations to engage with your ads. Use calls-to-action and offers that are relevant to the local area to increase engagement and drive conversions.

By using radius targeting to target local audiences, you can increase the relevance of your ads to users in specific geographic areas. This can help you improve your click-through rates, conversion rates, and return on investment (ROI) from your advertising campaigns. Just be sure to monitor your performance data and adjust your bidding strategy as needed to ensure that your ads are always optimized for maximum ROI.