How precise can I be with targeting using postal code geotargeting?

Bing Ads allows advertisers to target their ads using postal code geotargeting, which can be a precise way to reach users in specific areas. However, the level of precision may vary depending on the postal code system in each country.

In general, postal code geotargeting allows advertisers to target their ads to users within a specific postal code or a radius around a postal code. The level of precision can vary depending on the size and density of the area covered by the postal code.

For example, in the United States, postal codes typically cover smaller areas, such as a few city blocks or a single apartment building. In this case, postal code geotargeting can be a very precise way to target ads to users in specific neighborhoods or buildings.

However, in other countries, postal codes may cover larger areas, such as an entire city or region. In this case, postal code geotargeting may be less precise, and advertisers may need to use other targeting methods, such as city or region targeting, to reach users in specific areas.

Advertisers should review Bing Ads' documentation and guidelines for postal code geotargeting to ensure that they are using this targeting method effectively and efficiently. It's also important to monitor the performance of postal code targeted campaigns and adjust the targeting as needed to ensure that the ads are reaching the intended audience.