How often should you update location information in your Bing Ads account?

Updating location information in your Bing Ads (Microsoft Ads) account should be done regularly to ensure accuracy and effectiveness. Here's a guideline for how often you should update your location information:

### 1. **When There Are Changes to Your Locations**
   - **New Locations**: Add new locations promptly when your business opens new branches or stores.
   - **Closed Locations**: Remove any locations that have closed to avoid misleading potential customers.
   - **Updated Information**: Update any changes in address, phone numbers, or operational hours to reflect the current status of your business.

### 2. **Regular Reviews**
   - **Quarterly Reviews**: Conduct a thorough review of your location extensions at least once every three to four months to ensure that all information is up-to-date.
   - **Consistency Check**: Regularly check for consistency between the location details in your Bing Ads account and those on your website or other online listings.

### 3. **Before Major Campaigns or Promotions**
   - **Seasonal Adjustments**: Update location details ahead of major seasonal promotions, events, or holidays to reflect any temporary changes in hours or special offers.
   - **Campaign Launch**: Ensure that all location information is accurate and up-to-date before launching new ad campaigns to maximize relevance and effectiveness.

### 4. **In Response to Feedback**
   - **Customer Feedback**: If you receive feedback or notice discrepancies from customers about your location information, update your details immediately to correct any issues.

### 5. **Technical or Policy Changes**
   - **Platform Updates**: Stay informed about any changes in Bing Ads policies or features that might affect how location information should be managed.
   - **Technology Changes**: If there are changes in how location data is integrated with Bing Ads (e.g., new features or integrations), adapt your updating practices accordingly.

### 6. **Performance Monitoring**
   - **Performance Metrics**: If you notice a decline in performance metrics related to location extensions (e.g., reduced CTR or engagement), review and update your location information to ensure it's accurate and optimized for your audience.

### Best Practices for Managing Location Information

- **Integrate with Bing Places for Business**: Ensure that your Bing Ads location extensions are synchronized with your Bing Places for Business account. This helps in maintaining consistency across platforms.
- **Utilize Location Tracking**: Use tools and analytics to monitor the effectiveness of location extensions and make data-driven updates as needed.

By following these guidelines, you can ensure that your location information in Bing Ads is always accurate, relevant, and effective in driving local engagement and conversions.