How long does Bing Ads retain view-through conversion data?

Microsoft Ads (formerly Bing Ads) retains view-through conversion data for a period of **90 days**. This means that if a user views an ad and subsequently completes a conversion action within 90 days, the conversion can be attributed to that view-through interaction.

### Key Points to Understand:

1. **90-Day Attribution Window**:
   - View-through conversions are attributed to ads viewed within the 90-day window prior to the conversion. This allows you to measure the impact of ad impressions even if the user does not click immediately but converts later.

2. **Historical Data Access**:
   - You can access view-through conversion data for up to 90 days from the date of the conversion in your Microsoft Ads reports. This window helps analyze the effectiveness of your ad campaigns and refine your strategies based on historical performance.

3. **Conversion Data Storage**:
   - Data beyond the 90-day period is typically not retained for view-through conversions. Therefore, it's important to analyze and act on the data within this timeframe to optimize your campaigns effectively.

4. **Integration with Analytics**:
   - If you need to retain view-through conversion data for longer periods or integrate it with other analytics tools, consider exporting the data periodically. This can be done through reports or APIs provided by Microsoft Ads.

5. **Privacy and Compliance**:
   - Ensure that your data retention practices comply with privacy regulations and company policies. Microsoft Ads' data retention policies are designed to align with legal requirements and provide meaningful insights without retaining data longer than necessary.

### Additional Resources

- **Microsoft Ads Help Center**: For detailed information on data retention and other related topics, visit the [Microsoft Ads Help Center](https://support.microsoft.com/en-us/ads).

- **Support Contact**: If you have specific questions about data retention or need assistance, contact Microsoft Ads support for personalized help. [Microsoft Ads Support](https://ads.microsoft.com/contact).

By understanding the 90-day retention policy for view-through conversion data, you can effectively manage and analyze your advertising campaigns within the relevant timeframe.