How frequently is view-through conversion data updated in Bing Ads?

In Microsoft Advertising (formerly Bing Ads), view-through conversion data is generally updated on a daily basis, but there can be some variations depending on the specific metrics and the type of campaign you're running.

Factors That Affect the Frequency of View-Through Conversion Data Updates:
Data Aggregation:

Microsoft Advertising aggregates conversion data over time, and typically, view-through conversion data is updated within 24 hours after the conversion event.

For campaigns with high traffic or significant ad impressions, you may see the data update more frequently, but generally, it's within a 24-hour window.

Attribution Delays:

View-through conversions can sometimes have a slight delay due to the way attribution works. If a user views an ad but takes a longer time to complete a conversion (e.g., days later), the attribution and reporting for that conversion might take additional time to process.

The delay is typically around 1 to 2 days from the time of the view until the conversion is officially recorded.

Time Zone Considerations:

The data updates are based on server time and may vary slightly based on the time zone settings in your account. However, Microsoft Advertising generally adjusts to ensure that the data is represented accurately on a daily basis.

Large Data Sets:

If you're running very large campaigns or have extensive data (many impressions and conversions), the system may take a bit longer to process and update the data. But once it's processed, view-through conversion data will be updated regularly in your reports.

Where to Check for Updated Data:
Reports Tab: Go to the Reports section to view your latest view-through conversion data. Reports typically show the most recent data available, but remember to account for any slight delays due to attribution windows or system updates.

Conversion Tracking: Conversion tracking within the Microsoft Advertising dashboard will show updated conversion data, including view-through conversions, once the system processes the interactions.

Conclusion:
In summary, view-through conversion data in Microsoft Advertising is updated daily, with slight delays possible due to the nature of attribution and processing. Most advertisers can expect updated data within 24 hours, but longer delays can occur if the conversion occurs several days after the ad view.