How does the cost-per-click (CPC) on Bing Ads compare to other major ad platforms?

The cost-per-click (CPC) on Bing Ads can vary and generally depends on the industry, competition, and the specific keywords you're targeting. However, on average, the CPC on Bing Ads is typically lower than on other major ad platforms like Google Ads.

According to a report by WordStream, the average CPC on Bing Ads is around $1.54, while on Google Ads it's around $2.69. This difference can be attributed to less competition on Bing Ads, as Google dominates the search engine market with a significantly larger market share.

However, it's important to note that a lower CPC doesn't necessarily mean Bing Ads is cheaper overall. The cost of a campaign also depends on other factors, such as the conversion rate and the cost per acquisition (CPA). If the CPA on Bing Ads is higher than on other platforms, then despite a lower CPC, the overall cost could be higher.

Furthermore, the demographics of Bing users are different from those of Google users. Bing tends to have a higher percentage of older users and a larger audience in the United States. Therefore, if your target audience aligns with these demographics, Bing Ads might offer a better return on investment (ROI) despite the CPC.

In conclusion, while the average CPC on Bing Ads is generally lower than on other major ad platforms, the overall cost and effectiveness of a campaign can vary based on several factors. It's crucial to consider these factors and conduct a thorough analysis before deciding on an ad platform.