What tools does Bing Ads offer to analyze seasonal campaign performance?

Bing Ads (now known as Microsoft Advertising) offers several tools and features that advertisers can use to analyze seasonal campaign performance:

1. **Reports**: Microsoft Advertising provides various reporting tools that allow advertisers to analyze campaign performance over time. Advertisers can generate custom reports to review metrics such as clicks, impressions, conversions, and spend, segmented by different time periods including seasons.

2. **Performance Insights**: Within the Microsoft Advertising platform, advertisers can access performance insights that highlight trends and patterns in their campaign data. This feature can help identify seasonal peaks and valleys in key metrics like click-through rates (CTRs) or conversion rates.

3. **Keyword Planner**: The Keyword Planner tool in Microsoft Advertising helps advertisers discover new keywords, get historical statistics, and predict how keywords might perform. Advertisers can use this tool to identify seasonal keywords that are relevant during specific times of the year.

4. **Ad Preview and Diagnosis**: This tool allows advertisers to see how their ads appear in search results without affecting their metrics. It can be used to check ad visibility and performance during different seasons or times of the year.

5. **Budget Suggestions**: Microsoft Advertising provides budget suggestions based on historical data and expected traffic trends. Advertisers can use these suggestions to adjust their budgets for seasonal campaigns to ensure they capture maximum visibility during peak periods.

6. **Campaign Experiments**: Advertisers can set up campaign experiments to test changes to their campaigns and measure their impact on performance. This can be particularly useful for testing seasonal variations in ad copy, bidding strategies, or targeting options.

7. **Conversion Tracking**: Microsoft Advertising offers conversion tracking capabilities that allow advertisers to track and measure the effectiveness of their campaigns in driving conversions. Advertisers can analyze seasonal variations in conversion rates and adjust their strategies accordingly.

8. **Microsoft Advertising Intelligence (MAI)**: MAI is a keyword research and optimization tool that integrates with Excel. It provides data on search volume trends, demographic data, and keyword performance metrics that can help advertisers understand seasonal search behavior.

By leveraging these tools and features, advertisers on Microsoft Advertising can effectively analyze seasonal campaign performance, optimize their strategies, and capitalize on seasonal trends to maximize their advertising ROI.