How do I create custom audiences in Bing Ads?

Creating custom audiences in Bing Ads allows you to target specific groups of users based on various criteria. Here's how you can create custom audiences:

1. **Sign in to Your Bing Ads Account:**
   - Log in to your Bing Ads account at ads.microsoft.com.

2. **Navigate to "Tools" and Select "Audiences":**
   - Click on the "Tools" menu at the top of the page and then select "Audiences" under the "Shared Library" section.

3. **Click on "Create Remarketing List":**
   - On the Audiences page, click on the "Create remarketing list" button. This will start the process of creating a new custom audience.

4. **Choose Audience Type:**
   - Bing Ads offers several types of custom audiences you can create:
     - **Website Visitors:** Target users who have visited specific pages on your website.
     - **File Upload:** Upload a list of customer email addresses or phone numbers to target.
     - **App Activity:** Target users who have taken specific actions within your app (if applicable).
     - **Custom Events:** Target users based on custom events you've defined (requires UET tags set up).

5. **Configure Audience Settings:**
   - Depending on the type of audience you choose, follow the prompts to set up the audience. This typically involves:
     - Defining rules for website visitor segments (e.g., users who visited specific pages).
     - Uploading a CSV file with customer data (email addresses or phone numbers).
     - Setting parameters for app activity or custom events (if applicable).

6. **Name Your Audience:**
   - Give your custom audience a descriptive name that helps you easily identify it later.

7. **Save and Create Audience:**
   - Once you've configured the audience settings, save your changes and create the audience. Bing Ads will process the audience and make it available for use in your campaigns.

8. **Targeting with Custom Audiences:**
   - After creating a custom audience, you can apply it to your campaigns by adding it as a targeting criterion. This allows you to tailor your ads to users who are in your custom audience segment.

9. **Monitor and Optimize:**
   - Regularly monitor the performance of your campaigns targeting custom audiences. Adjust your bids, ad messaging, and targeting settings based on audience engagement and conversion metrics to optimize your campaigns effectively.

By creating custom audiences in Bing Ads, you can target specific groups of users who are more likely to be interested in your products or services, thereby increasing the effectiveness of your advertising efforts.