How does Bing Ads handle ad targeting based on audience search history?

Bing Ads offers ad targeting based on audience search history through various targeting options and features that allow advertisers to reach users based on their past search behavior. Here's how Bing Ads handles ad targeting based on audience search history:

1. **Remarketing**: Bing Ads allows advertisers to create remarketing lists based on users' past search behavior and interactions with their website or ads. Advertisers can create remarketing lists to target users who have previously visited their website, viewed specific pages, or performed certain actions, such as adding items to a shopping cart but not completing a purchase. By targeting users with specific past search behavior, advertisers can re-engage these users with relevant ad content and encourage them to return to their website and complete a desired action.

2. **Custom Audiences**: Bing Ads enables advertisers to create custom audiences based on their own customer data, including past search behavior. Advertisers can upload customer lists or segment audiences based on past search queries or interactions with their website or ads. By targeting custom audiences with specific search history data, advertisers can reach users who have shown interest in their products or services in the past and tailor ad content to their preferences and behavior.

3. **In-Market Audiences**: Bing Ads offers in-market audiences, which are curated lists of users who have shown purchase intent or are actively researching products or services related to specific categories. In-market audiences are based on users' search behavior and browsing activity across the Bing Network. Advertisers can target in-market audiences relevant to their offerings to reach users who are actively searching for products or services within their category. By targeting users with specific search behavior indicative of purchase intent, advertisers can maximize the effectiveness of their ad campaigns and drive conversions from users who are in the consideration or purchase phase of the buying cycle.

4. **Keyword Targeting**: While not explicitly based on audience search history, keyword targeting allows advertisers to reach users based on their current search queries, which may reflect their past search behavior. By bidding on relevant keywords related to their products or services, advertisers can target users who are actively searching for information or products related to their offerings. Keyword targeting enables advertisers to reach users with specific search intent and deliver relevant ad content based on their current search queries.

Overall, Bing Ads offers various targeting options and features that enable advertisers to reach audiences based on their past search behavior, allowing advertisers to effectively target users who have shown interest in their products or services in the past and drive conversions from users with high purchase intent.