How does Bing Ads handle ad targeting based on audience device usage?

Bing Ads provides several targeting options for advertisers to reach audiences based on their device usage preferences. Here's how Bing Ads handles ad targeting based on audience device usage:

1. **Device Targeting**: Bing Ads allows advertisers to target their ads to specific devices, including desktop computers, tablets, and mobile devices. Advertisers can choose to target all devices or select specific device types based on their campaign objectives and audience preferences. Device targeting enables advertisers to tailor their ad campaigns to the device preferences of their target audience and optimize ad delivery for different devices.

2. **Bid Adjustments**: Bing Ads offers bid adjustments for different devices, allowing advertisers to adjust their bids based on the performance and value of clicks from each device type. Advertisers can increase or decrease their bids for specific devices to optimize their ad campaigns and achieve their desired ad positions and performance metrics. Bid adjustments help advertisers maximize the effectiveness of their ad spend and allocate budget more efficiently across different device types.

3. **Device-Specific Ad Copy**: Advertisers can create device-specific ad copy to customize their messaging and calls to action for different device types. For example, advertisers can create separate ad campaigns or ad groups targeting mobile devices and create mobile-specific ad copy optimized for smaller screens and touch interactions. Device-specific ad copy enables advertisers to provide a tailored user experience for users on different devices and improve ad performance and engagement.

4. **Mobile Targeting Options**: Bing Ads offers additional targeting options specifically for mobile devices, including mobile bid adjustments, mobile-preferred ad extensions, and call-only ads. These targeting options allow advertisers to optimize their ad campaigns for mobile users and capitalize on mobile-specific features and behaviors, such as click-to-call functionality and location-based targeting. Mobile targeting options help advertisers reach users on-the-go and drive conversions from mobile devices.

Overall, Bing Ads provides advertisers with robust targeting options and features to reach audiences based on their device usage preferences. By leveraging device targeting, bid adjustments, device-specific ad copy, and mobile targeting options, advertisers can effectively tailor their ad campaigns to the device preferences and behaviors of their target audience and maximize the performance and effectiveness of their ad campaigns across different devices.