How do you use location extensions to promote community events or sponsorships?

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How do you use location extensions to promote community events or sponsorships?

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Location extensions can be a great way to promote community events or sponsorships in Bing Ads. Here's how:

1. Create a Bing Places account: Before you can use location extensions, you need to create a Bing Places account and claim your business listing. This will allow you to associate your business with a specific location and use location extensions in your ad campaigns.
2. Add location extensions to your ad campaigns: Once you have claimed your business listing, you can add location extensions to your ad campaigns. To do this, go to the "Ad extensions" tab in your Bing Ads account and select "Location extensions." From there, you can add your business location and associate it with your ad campaigns.
3. Create ad copy that highlights your community event or sponsorship: When creating ad copy for your community event or sponsorship, make sure to highlight the event or sponsorship in your ad copy. For example, you could include a call-to-action that encourages users to attend the event or learn more about the sponsorship.
4. Use location targeting to reach users in the relevant location: To ensure that your ads are seen by users in the relevant location, use location targeting to target your ad campaigns to the specific city or metropolitan area where the event or sponsorship is taking place.
5. Monitor and adjust your ad campaigns: Once your ad campaigns are live, monitor them closely to ensure that they are performing as expected. If you are not seeing the results that you want, adjust your ad copy, targeting, or other factors to improve the performance of your ad campaigns.

By using location extensions to promote community events or sponsorships, you can increase the visibility and effectiveness of your ad campaigns. Make sure to also consider other factors, such as local language requirements and cultural sensitivities, when creating your ad campaigns.