How do you use location extensions in Bing Ads to support partnerships or co-marketing initiatives?

Location extensions in Bing Ads can be a useful tool for supporting partnerships or co-marketing initiatives with other businesses. By associating a specific physical business location with your ads, and by providing location-relevant information to users who are searching for products or services near that location, you can help to promote your partnerships and co-marketing initiatives to a larger audience.

To use location extensions in Bing Ads to support partnerships or co-marketing initiatives, follow these steps:

1. Create a new location extension for the partner business location. To do this, you will need to provide the following information:
* The name and address of the partner business location
* The business hours for the location
* The phone number for the location
* (Optional) A URL for the location's website or landing page
2. Associate the new location extension with the appropriate ad campaigns and ad groups. This will allow your ads to display location-relevant information to users who are searching for products or services near the partner business location.
3. Use location targeting to specify the geographic areas where your ads should be shown. You can use location targeting to show your ads to users who are physically located near the partner business location, or to users who are searching for products or services near the partner business location.
4. Use location-based bid adjustments to increase or decrease your bids for users who are searching from specific locations. For example, you might want to increase your bids for users who are searching from locations near the partner business location, in order to make your ads more competitive in those areas.
5. Monitor the performance of your location extensions and ad campaigns, and make adjustments as needed. By using location extensions and other location-based targeting features in Bing Ads, you can help to promote your partnerships and co-marketing initiatives to a larger audience, and drive more foot traffic and sales to the partner business location.

Overall, location extensions in Bing Ads can be a powerful tool for supporting partnerships and co-marketing initiatives with other businesses. By providing location-relevant information to users who are searching for products or services near the partner business location, you can help to increase awareness of your partnership and drive more foot traffic and sales to the partner location.