How do you verify if the UET tag is firing correctly for conversion tracking in

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tzjhlfkorp

Jun 24, 2024, 05:57 AM
How do you verify if the UET tag is firing correctly for conversion tracking in Bing Ads?

djncwn0yms

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Aug 09, 2024, 07:32 AM
Verifying that the UET (Universal Event Tracking) tag is firing correctly for conversion tracking in Bing Ads is crucial for accurate data collection and reporting. Here's a step-by-step guide to ensure the UET tag is working properly:

### **1. **Use Bing's UET Tag Helper**

- **Install the Extension**: Add the [UET Tag Helper extension](https://www.microsoft.com/en-us/p/bing-uet-tag-helper/9wzdncrdpfvd) to your browser (available for Chrome and Edge).
- **Check the Tag**: Navigate to the page where the UET tag should be firing (e.g., conversion confirmation page). Click on the UET Tag Helper icon in your browser. The extension will indicate whether the UET tag is detected and functioning correctly.
- **Review Details**: The extension will provide details about the tag's status, including whether it is firing, any potential issues, and which events are being tracked.

### **2. **Use Browser Developer Tools**

- **Open Developer Tools**: Right-click on the webpage where the UET tag should be active and select "Inspect" or "Inspect Element" to open the browser's developer tools (available in Chrome, Firefox, Edge, etc.).
- **Check Network Requests**: Go to the "Network" tab in the developer tools and refresh the page. Look for network requests to URLs containing `bat.bing.com`. This indicates that the UET tag is sending data to Bing Ads.
- **Verify Request**: Click on the `bat.bing.com` request to view details. Check the request parameters to ensure that they include the correct tracking information and that there are no errors.

### **3. **Review UET Tag Code Implementation**

- **Verify Placement**: Ensure that the UET tag code snippet is placed correctly in the `<head>` section of your website's HTML or within the `<body>` section if required by your implementation.
- **Check Syntax**: Confirm that the UET tag code is complete and correctly formatted. Any syntax errors or missing elements can prevent the tag from firing.

### **4. **Test Conversion Actions**

- **Simulate Conversions**: Perform test actions that should trigger conversions, such as completing a purchase or submitting a form. After completing the actions, check if these conversions are recorded in Bing Ads.
- **Monitor Tracking**: Use the UET Tag Helper or browser developer tools to confirm that the tag is firing on the pages where conversions are expected.

### **5. **Use Bing Ads Conversion Tracking Test Tool**

- **Access Test Tool**: In Bing Ads, go to the "Tools" menu and select "UET Tag Helper" or "Conversion Tracking" settings. Some versions of the Bing Ads interface include a built-in tool to test and validate your UET tag implementation.
- **Run Tests**: Follow the instructions to run tests on your UET tag setup. The tool will help you verify if the tag is working as expected and identify any issues.

### **6. **Check Tag Firing on Different Devices**

- **Test on Multiple Devices**: Verify that the UET tag fires correctly across different devices and browsers to ensure consistent tracking. Issues might only appear on specific devices or browsers.

### **7. **Review Conversion Data in Bing Ads**

- **Monitor Conversions**: After testing, check your Bing Ads account to see if conversions are being recorded correctly. Allow some time for data to populate (up to 24 hours).
- **Compare with Expectations**: Ensure that the conversion data matches your expectations based on the actions you tested.

### **8. **Consult Documentation and Support**

- **Review Bing's Documentation**: Consult the [Bing Ads Help Center](https://help.bingads.microsoft.com/#/) for detailed instructions and troubleshooting tips related to UET tags.
- **Contact Support**: If you encounter persistent issues or discrepancies, reach out to Bing Ads support for further assistance. They can help diagnose and resolve technical problems with your UET tag implementation.

By following these steps, you can effectively verify that the UET tag is firing correctly and that conversion tracking is set up properly in Bing Ads, ensuring accurate data collection and reporting.

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