How do you optimize location extensions for mobile-first advertising strategies?

Optimizing location extensions for mobile-first advertising strategies involves a few key steps:

1. **Enable location extensions:** The first step is to enable location extensions for your mobile advertising campaigns. This will allow your ads to display your business's address, along with a map and a link for directions, which can help drive foot traffic to your store.
2. **Target location-based audiences:** Use location targeting to reach people who are physically located near your business or who have shown interest in your area. This can help ensure that your ads are seen by people who are most likely to visit your store.
3. **Use mobile-optimized ad formats:** Use mobile-optimized ad formats, such as call-only ads or local inventory ads, which are designed to be more engaging and useful for mobile users.
4. **Create mobile-friendly landing pages:** Make sure that your landing pages are mobile-friendly and easy to navigate. This can help improve the user experience and increase the likelihood that people will visit your store.
5. **Track in-store conversions:** Use store visits measurement to track how many people visit your store after clicking on your mobile ads. This can help you understand the effectiveness of your mobile-first advertising strategy and make data-driven decisions about how to optimize your campaigns.
6. **Test and optimize:** Continuously test and optimize your location extensions and mobile advertising campaigns to improve performance. This may involve experimenting with different ad formats, targeting options, and bidding strategies.