Can Bing Ads share anonymized data or aggregated insights on trends in view-through conversion performance across its platform?

Yes, Bing Ads (now part of Microsoft Advertising) does provide aggregated insights and anonymized data on performance trends, including view-through conversions, across its platform. However, the specifics regarding how they share this data, what kind of data is available, and in what format, depend on the level of access and the type of reporting tools used within the platform.

Here are the primary ways that Microsoft Advertising helps advertisers analyze trends and performance, including view-through conversions:

1. View-Through Conversion Tracking
View-through conversions are tracked when a user views an ad but does not immediately click on it. If they convert (e.g., make a purchase or fill out a form) later, this can still be counted as a conversion driven by the ad view.

Microsoft Advertising provides view-through conversion data as part of the overall conversion tracking metrics, allowing you to analyze how effective your ads are at influencing customer behavior even without direct clicks.

2. Performance Insights and Reporting
Microsoft Advertising provides a variety of reporting options that offer aggregated and anonymized insights into campaign performance, which include:

Conversion reporting: You can view aggregated data on how many conversions have occurred as a result of your ads, including both click-through and view-through conversions.

Attribution insights: The platform allows advertisers to see how different touchpoints (ad views, clicks, etc.) contribute to conversions in the customer journey. This includes tracking how impressions that didn't immediately lead to clicks still drove conversions later.

Trend Analysis: Through reporting tools, Microsoft Advertising shares insights on broader trends in conversion performance across the platform, segmented by different factors like devices, location, demographics, and more. This data is anonymized and aggregated to provide broader trends rather than specific user-level insights.

3. Insights on Market Trends
Microsoft Advertising offers tools like Performance Planner and Audience Insights, which aggregate data across the platform to provide market trends and performance benchmarks for advertisers. These insights can give advertisers a better understanding of how their campaigns are performing relative to others in the same industry or segment.

The data shared here is anonymized and aggregated to preserve user privacy, providing high-level trends rather than individual-level performance data.

4. Data Sharing and API Access
For advertisers who want more detailed insights or who prefer to automate reporting, Microsoft Advertising offers API access, which can be used to extract anonymized and aggregated performance data, including view-through conversion data, into custom reports and analytics tools.

Through the Microsoft Advertising API, advertisers can retrieve view-through conversion data, conversion performance metrics, and market trends programmatically, which can be used to create custom dashboards or reports.

5. Industry Benchmarks and Aggregated Trends
Microsoft Advertising also provides advertisers with industry-specific benchmarks and aggregated trend data as part of their platform's insights. These reports provide an anonymized overview of how campaigns are performing in different industries, which can include conversion trends, including view-through performance.

6. Data Anonymization and Privacy
Microsoft is committed to maintaining user privacy, so all data shared in reports or via tools like the API is anonymized and aggregated. This means advertisers cannot access individual-level data, ensuring compliance with data protection regulations like GDPR.

Key Takeaways:
View-through conversions are tracked and available in Microsoft Advertising's conversion reporting, with insights provided on how these conversions impact campaign performance.

Aggregated insights on trends in view-through conversions are available through standard reporting tools, such as Performance Reports, Attribution Insights, and Market Trends.

Data shared through these tools is anonymized and aggregated to ensure privacy and compliance with regulations.

Performance benchmarks and industry trends are also available, helping advertisers see how their campaigns compare to others in the same sector.

If you're an advertiser using Microsoft Advertising and are interested in accessing anonymized insights on trends or view-through conversions, you can explore the platform's reporting tools and API to gain more detailed and specific data tailored to your campaigns.