How do you measure offline conversions driven by location extensions?

Measuring offline conversions driven by location extensions can be a bit challenging, but there are a few methods you can use:

1. Google My Business Account: If you have a Google My Business account linked to your Google Ads account, you can track phone calls and website visits from your location extensions. To do this, you need to enable the "Calls from Google My Business" and "Website visits from Google My Business" conversion actions in your Google Ads account.

2. Store Visits: Google Ads offers a store visits measurement tool that can help you track foot traffic to your physical stores from ad clicks. To use this tool, you need to have location extensions set up and meet the eligibility requirements, which include having multiple physical stores and a high volume of ad clicks.

3. Promo Codes: You can use promo codes to track offline conversions driven by location extensions. For example, you can create a unique promo code for each location extension and track how many times each code is used in-store.

4. Surveys: You can conduct surveys with your customers to ask them how they heard about your store. This can help you gauge the effectiveness of your location extensions in driving offline conversions.

5. Call Tracking: You can use call tracking software to track phone calls from your location extensions. This can help you see how many phone calls you're receiving from your ads and which locations are driving the most calls.

6. In-store Analytics: If you have an in-store analytics system, such as Wi-Fi tracking or beacon technology, you can use this to track foot traffic to your store from ad clicks.

Remember, measuring offline conversions driven by location extensions requires some effort and setup, but it can provide valuable insights into the effectiveness of your ad campaigns. By tracking these conversions, you can optimize your ad spend and improve your return on investment.