How do you leverage location extensions for hyper-local targeting?

To leverage location extensions for hyper-local targeting in Bing Ads, you can follow these steps:

1. Ensure Your Business Locations are Accurate: Make sure that your business locations are accurate and up-to-date in your Bing Places account. This will ensure that your location extensions are displayed correctly and that users can find and visit your business easily.
2. Use Location-Based Bid Strategies: Use location-based bid strategies to adjust your bids based on the user's location. This can help you reach potential customers in your target service areas more effectively, and can improve the overall performance of your ads.
3. Use Custom Shapes or Polygons for Geotargeting: Use custom shapes or polygons for geotargeting to target your ads to specific geographic areas with precision. This can help you reach potential customers in your target service areas more effectively, and can improve the overall performance of your ads.
4. Use Call Extensions and Message Extensions: Use call extensions and message extensions to make it easy for potential customers to contact your business by phone or messaging. This can be especially useful for hyper-local targeting, as users who are nearby may be more likely to call or message your business directly.
5. Use Ad Scheduling: Use ad scheduling to target your ads to specific times of day or days of the week when potential customers are most likely to be searching for your products or services. This can help you reach potential customers when they are most receptive to your ads, and can improve the overall performance of your ads.
6. Monitor and Optimize Your Campaigns: Monitor your campaign performance data regularly and make adjustments as needed to improve the overall performance of your ads. Use the Bing Ads reporting tools to track your ad performance by location, device, and other dimensions, and adjust your bids, targeting, and ad copy as needed to optimize your campaigns for hyper-local targeting.

By following these steps, you can leverage location extensions for hyper-local targeting in Bing Ads and reach potential customers in your target service areas more effectively. This can help you improve the overall performance of your ads and drive more leads and sales for your business.