How do you incorporate user-generated content into location extensions?

User-generated content (UGC) can be a valuable resource for incorporating into location extensions in Bing Ads. UGC, such as customer reviews, ratings, or photos, can provide social proof and credibility for your business locations, and can help to build trust and confidence with potential customers.

To incorporate user-generated content into location extensions in Bing Ads, follow these steps:

1. Collect user-generated content from your business locations. This may include customer reviews, ratings, or photos that have been posted on your website, social media pages, or other online platforms.
2. Select the user-generated content that you want to include in your location extensions. You should choose content that is positive, relevant, and credible, and that accurately reflects the quality and value of your business locations.
3. Format the user-generated content for inclusion in your location extensions. This may include editing or condensing the content, adding relevant keywords or tags, or incorporating visual elements, such as photos or logos.
4. Create a new location extension for each business location that you want to associate with your ads. To do this, you will need to provide the following information:
* The name and address of the business location
* The business hours for the location
* The phone number for the location
* (Optional) A URL for the location's website or landing page
5. Include the user-generated content in the description or other relevant fields of the location extension. You should ensure that the user-generated content is clearly visible and easy to read, and that it accurately reflects the quality and value of your business locations.
6. Associate the new location extension with the appropriate ad campaigns and ad groups. This will allow your ads to display location-relevant information, including the user-generated content, to users who are searching for products or services near your business locations.

Overall, incorporating user-generated content into location extensions in Bing Ads can be a powerful way to build trust and credibility with potential customers, and to provide social proof and credibility for your business locations. By following these steps, you can create location extensions that include user-generated content, and that can help to drive more foot traffic and sales to your business locations.