How do you use location extensions to drive awareness of new store openings or expansions?

Location extensions can be a useful tool for driving awareness of new store openings or expansions in Bing Ads. By associating a specific physical business location with your ads, and by providing location-relevant information to users who are searching for products or services near that location, you can help to increase awareness of your new store opening or expansion.

To use location extensions to drive awareness of a new store opening or expansion in Bing Ads, follow these steps:

1. Create a new location extension for the new store location. To do this, you will need to provide the following information:
* The name and address of the new store location
* The business hours for the location
* The phone number for the location
* (Optional) A URL for the location's website or landing page
2. Associate the new location extension with the appropriate ad campaigns and ad groups. This will allow your ads to display location-relevant information to users who are searching for products or services near the new store location.
3. Use location targeting to specify the geographic areas where your ads should be shown. You can use location targeting to show your ads to users who are physically located near the new store location, or to users who are searching for products or services near the new store location.
4. Use location-based bid adjustments to increase or decrease your bids for users who are searching from specific locations. For example, you might want to increase your bids for users who are searching from locations near the new store location, in order to make your ads more competitive in those areas.
5. Monitor the performance of your location extensions and ad campaigns, and make adjustments as needed. By using location extensions and other location-based targeting features in Bing Ads, you can help to increase awareness of your new store opening or expansion, and drive more foot traffic and sales to the new location.

Overall, location extensions can be a powerful tool for driving awareness of new store openings or expansions in Bing Ads. By providing location-relevant information to users who are searching for products or services near your new store location, you can help to increase awareness of your new location and drive more foot traffic and sales to the new location.