How do you determine the optimal number of location extensions per campaign?

The optimal number of location extensions per campaign in Bing Ads will depend on a variety of factors, including the number of business locations that you want to associate with your ads, the geographic scope of your campaigns, and the targeting options that you want to use.

In general, you should aim to include as many relevant location extensions as possible in your campaigns, in order to provide location-relevant information to users who are searching for products or services near your business locations. However, you should also be mindful of the potential impact on your ad relevance and ad rank, as including too many location extensions in a single campaign could potentially dilute the relevance of your ads to the user's search query.

As a general rule of thumb, you might consider including 1-2 location extensions per campaign, depending on the number of business locations that you want to associate with your ads and the geographic scope of your campaigns. This will allow you to provide location-relevant information to users who are searching for products or services near your business locations, while also maintaining a reasonable level of ad relevance and ad rank.

It's also worth noting that you can use other location-based targeting options in Bing Ads, such as location targeting and location-based bid adjustments, to further target your ads to users who are searching for products or services near your business locations. By using these features in combination, you can create more targeted and effective ad campaigns that can help to drive more foot traffic and sales to your business locations.

Overall, the optimal number of location extensions per campaign in Bing Ads will depend on a variety of factors, and you should consider these factors carefully when deciding how many location extensions to include in your campaigns. By using location extensions and other location-based targeting features in Bing Ads, you can help to increase the relevance and effectiveness of your ad campaigns.