How do you create lead form extension ads in Bing Ads?

Bing Ads doesn't offer lead form extensions as a distinct ad format, but you can achieve similar functionality through **Multimedia Ads** with a lead capture form. Here's a step-by-step guide on creating them:

**Campaign and Ad Group Setup:**

1. **Access Your Account:** Log in to your Bing Ads account and navigate to the "Campaigns" section.
2. **Choose Your Campaign:** Select the existing campaign where you want to create your lead capture ad. If you don't have a campaign yet, you'll need to create one first.
3. **Ad Groups:**  Within your chosen campaign, locate the "Ad groups" section and either select an existing ad group or create a new one specifically for your lead capture ads.

**Creating Your Lead Capture Ad (Multimedia Ad):**

1. **Ad Type Selection:**  Once you're within your chosen ad group, click on "Ads & extensions" and then "Create ad." From the available ad format options, select "Multimedia ad."
2. **Final URL:**  Enter the final landing page URL where users will be directed after submitting the lead form within your ad.

**Building the Lead Capture Form:**

1. **Headline & Description (Optional):** While the visual elements are a key focus, Bing Ads still allows you to include headlines (up to 15 characters) and descriptions (up to 90 characters) to provide context and a call to action (CTA). Craft compelling headlines and descriptions that complement your visuals and clearly state the benefit of submitting their information.

**Adding Visuals:**

1. **Visual Assets:**  This is the core part of your lead capture ad. Bing Ads allows you to upload up to 16 images in various sizes and aspect ratios to cater to different ad placements. Here are some pointers for your visuals:
    * **High Quality:** Use high-resolution images that are visually appealing and relevant to your brand and message.
    * **Multiple Sizes:**  Ensure you have images in various sizes like 1.91:1, 1:1, 1:2, and 4:1 to optimize ad display across different placements.
    * **Consider Simple Animations (Optional):** You can include basic animations (typically GIFs) for some movement and user attention, but avoid overly complex animations.

**Enabling the Lead Capture Form:**

1. **Bing Ads Extension:**  Within the Multimedia Ad creation process, look for an option to enable "Lead capture form extension." This will activate the lead capture functionality within your ad.
2. **Form Fields:**  Bing Ads allows you to define form fields for users to submit their information. Here are some best practices for your form:
    * **Limited Fields:** Keep the form concise and ask for only essential information like name, email address, and possibly one additional relevant field (e.g., phone number). A lengthy form can discourage submissions.
    * **Clear Labels:** Clearly label each form field to avoid confusion for users.
    * **Privacy Assurances (Optional):** Consider including a short privacy statement to address user concerns about how their information will be used.

**Saving and Launching:**

1. **Review and Save:**  Once you've uploaded your visuals, entered your final URL, crafted headlines and descriptions (if desired), and configured your lead capture form, review your ad for accuracy and clarity. Then, click "Save" to create your lead capture ad.

**Monitoring and Optimization:**

* **Track Performance:**  After launching your lead capture ads (Multimedia Ads with lead capture form extension), monitor key metrics like impressions, form submissions, cost-per-lead (CPL), and conversion rates to assess their effectiveness.
* **A/B Testing:**  Consider A/B testing different variations of your lead capture ads, including visuals, CTAs, headline/description combinations, and form fields, to identify the most successful combination that generates the most leads.

By following these steps and best practices, you can create compelling lead capture ads in Bing Ads that leverage rich media elements and a convenient lead capture form to generate valuable leads for your business.

**Here are some additional points to remember:**

* **Mobile-Friendly Design:** Ensure your visuals and landing page are mobile-friendly, as a significant portion of users will view your ads on smartphones.
* **Data Security:** Bing Ads uses secure protocols to ensure the safe transmission of lead information.
* **Compliance:** It's your responsibility to comply with all relevant data privacy regulations regarding how you collect, store, and use lead information.

By effectively creating and optimizing your lead capture ads (Multimedia Ads with lead capture form extension), you can leverage the visual appeal of rich media and the convenience of lead capture forms to generate high-quality leads and grow your business through Bing Ads.

Creating Lead Form Extension ads in Bing Ads involves several steps. Here's a general guide on how to set them up:

1. **Sign in to Your Bing Ads Account**: Log in to your Bing Ads account using your credentials.

2. **Navigate to the Extensions Tab**: Once logged in, navigate to the "Extensions" tab within your Bing Ads account. This is where you can create and manage ad extensions.

3. **Select Lead Form Extension**: In the Extensions tab, click on the option to create a new extension. Choose "Lead Form Extension" from the available extension types.

4. **Set Up Lead Form**: Follow the prompts to set up your lead form. This includes providing a headline for your form, selecting a call-to-action button (e.g., "Get Quote," "Sign Up," "Download Now"), and customizing the form fields to collect the information you need from users (e.g., name, email address, phone number).

5. **Configure Form Submission Settings**: Configure the settings for form submission, including whether users are required to consent to your privacy policy and how you want to receive lead data (e.g., via email, download a CSV file). Ensure that you comply with Bing Ads' policies regarding data collection and user consent.

6. **Associate Lead Form with Ads**: Once you've set up your lead form, associate it with the relevant ads and ad groups in your Bing Ads account. This ensures that the lead form will appear as an extension of your ads when they are triggered by relevant search queries.

7. **Review and Save**: Review your lead form extension settings to ensure everything is set up correctly. Once you're satisfied, save your changes to activate the lead form extension for your ads.

8. **Monitor Performance**: After your lead form extension ads are live, monitor their performance regularly using Bing Ads' reporting and analytics tools. Track metrics such as impressions, clicks, conversions, and cost per lead to evaluate the effectiveness of your campaigns and make data-driven optimizations as needed.

By following these steps, you can create lead form extension ads in Bing Ads to streamline the lead generation process and drive better results for your advertising campaigns.