How do you create interactive ads in Bing Ads?

While Bing Ads itself doesn't offer functionalities to create interactive ads in the traditional sense (like playable ads or ads with hover effects), there are strategies you can leverage to create a more engaging user experience:

**Enhancing User Engagement:**

* **Compelling Ad Copy:**  Focus on crafting clear, concise, and informative ad content that piques user interest and encourages them to click. Highlight unique selling points, promotions, or benefits users might find valuable.
* **High-Quality Images:**  Visually appealing product images are crucial for grabbing user attention. Showcase your products from different angles and emphasize key features. Consider using multiple image slots within your responsive product ads.
* **Calls to Action (CTAs):**  Include a clear call to action within your ad copy, prompting users to take the desired action, such as "Shop Now," "Learn More," or "See Details."

**Utilizing Ad Extensions:**

* **Sitelink Extensions:**  These extensions showcase additional relevant pages on your website that users might find helpful. This can provide them with more options to explore and potentially increase website traffic beyond the product landing page.
* **Call Extensions:**  Display your phone number directly within the ad, allowing users to call you for inquiries about the product. This can be particularly useful for products that might require consultation or specific details before purchase.
* **Promotion Extensions:**  If you're running any special promotions or discounts on the advertised product, highlight them using promotion extensions.  This can incentivize users to click on your ad and take advantage of the offer.

**Optimizing Landing Pages:**

* **Mobile-Friendliness:**  Ensure your landing pages are mobile-friendly and optimized for a seamless user experience across different devices. Many users might encounter your ads on smartphones, so a good mobile experience is critical.
* **Clear Navigation:**  Your landing page should have a clear and intuitive layout, allowing users to easily find the product they saw advertised and navigate to additional product information or the purchase process.
* **Compelling Product Information:**  Expand on the details presented in your ad by providing thorough product descriptions, specifications, and high-quality product images on the landing page.

**A/B Testing:**

* **Continual Improvement:**  Don't be afraid to experiment with different ad variations, calls to action, and landing page elements. Utilize A/B testing functionalities within Bing Ads to see which combinations resonate best with your target audience and drive higher click-through rates and conversions.

**While Bing Ads might not offer interactive ad formats in the strictest sense, by focusing on these strategies, you can create engaging product ads and landing pages that capture user attention, provide valuable information, and ultimately drive more clicks and conversions for your business.**

As of my last update, Bing Ads doesn't offer a specific ad format labeled as "interactive ads." However, advertisers can still create engaging and interactive ad experiences using available ad formats and features such as video ad extensions, image extensions, or interactive elements within ad copy. Here's how you can create interactive ad experiences in Bing Ads using these features:

1. **Video Ad Extensions**:
   - Sign in to your Bing Ads account and navigate to the "Ads & Extensions" section.
   - Click on "Extensions" and then select "Video Extensions" from the drop-down menu.
   - Click on the "Create ad extension" button to create a new video ad extension.
   - Upload your video content or link to a video hosted on a supported platform like YouTube or Vimeo.
   - Enter a title, display text, and optional destination URL for your video ad extension.
   - Save your changes to publish the video ad extension, and it will be eligible to appear alongside your ads in Bing search results.

2. **Image Extensions**:
   - Follow the same steps as above to navigate to the "Ads & Extensions" section in your Bing Ads account.
   - Click on "Extensions" and then select "Image Extensions" from the drop-down menu.
   - Click on the "Create ad extension" button to create a new image extension.
   - Upload your image content or choose from existing images in your library.
   - Enter a display text and optional destination URL for your image extension.
   - Save your changes to publish the image extension, and it will be eligible to appear alongside your ads in Bing search results.

3. **Interactive Elements within Ad Copy**:
   - Create text ads or ad copy that incorporates interactive elements such as quizzes, polls, surveys, or calls-to-action.
   - Use compelling language and engaging visuals to encourage users to interact with the ad content.
   - Utilize dynamic keyword insertion (DKI) or ad customizers to personalize ad copy based on users' search queries or other criteria.
   - Monitor ad performance and make adjustments as needed to optimize engagement and drive desired actions.

While Bing Ads may not offer a standalone ad format labeled as "interactive ads," advertisers can leverage these features to create engaging and interactive ad experiences that capture users' attention and drive meaningful engagement. By experimenting with different ad formats and features, advertisers can find creative ways to interact with their target audience and achieve their advertising goals.