How do you create app install ads in Bing Ads?

To create app install ads in Bing Ads, follow these steps:

1. **Sign in to Bing Ads**: Log in to your Bing Ads account at https://ads.microsoft.com/.

2. **Navigate to the Campaigns Tab**: Once logged in, click on the "Campaigns" tab at the top of the page.

3. **Select the Campaign**: Choose the campaign where you want to create the app install ad from the list of campaigns.

4. **Go to Ads & Extensions**: Within the selected campaign, click on the "Ads & Extensions" tab on the left-hand side menu.

5. **Click on "+ Ad"**: Click the "+ Ad" button to create a new ad.

6. **Choose Ad Type**: Select "App install ad" from the dropdown menu. This option may also be labeled as "App install campaign" or similar, depending on the interface.

7. **Select App**: If you haven't already linked your app to your Bing Ads account, you'll need to do so at this stage. Select the app you want to promote from the list of linked apps.

8. **Customize Ad**: Customize your app install ad by adding ad text, a headline, a description, and a call-to-action (CTA). Make sure to highlight the key features and benefits of your app and encourage users to download it.

9. **Choose Targeting Options**: Select your targeting options, including location targeting, device targeting, audience targeting, and other relevant parameters. Tailor your targeting settings to reach your desired audience effectively.

10. **Set Bid and Budget**: Set your bid and budget for the app install campaign. You can choose to manually set bids or use automated bidding strategies such as enhanced cost-per-click (eCPC) or target CPA (cost-per-acquisition).

11. **Save and Publish**: After customizing your app install ad and setting your targeting options, review the ad details to ensure accuracy and completeness. Once satisfied, save your ad and submit it for review. Bing Ads will review your ad to ensure that it complies with their advertising policies and guidelines before it goes live.

12. **Monitor Performance**: Once your app install ad is live, monitor its performance regularly to track key metrics such as impressions, clicks, app installs, and conversion rates. Use this data to optimize your ad campaigns and improve the effectiveness of your app install ads over time.

By following these steps, you can create app install ads in Bing Ads to promote your mobile apps and drive app downloads, engagement, and retention among your target audience.