Explain how to use ad customizers to align ad copy with seasonal trends in Bing Ads.

Ad customizers are a feature in Bing Ads that allow you to dynamically insert custom text into your ads based on specific criteria, such as a user's location, the time of day, or the device they're using. This feature can be especially useful for aligning ad copy with seasonal trends, as it allows you to automatically update your ads with relevant messaging and promotions.

Here's how to use ad customizers to align ad copy with seasonal trends in Bing Ads:

1. Create a customizer feed: A customizer feed is a data file that contains the information you want to insert into your ads. This can include things like promotional text, product prices, and images. For seasonal trends, you might include text such as "Spring Sale" or "Winter Collection."

2. Set up ad customizers in your ad groups: Once you have created your customizer feed, you can set up ad customizers in your ad groups. To do this, navigate to the "Ads" tab in your Bing Ads account and click on the "Ad customizers" button. From there, you can create a new ad customizer and select the feed you created in step 1.

3. Create ad templates: Ad templates allow you to specify how the custom text will be inserted into your ads. For example, you might create a template that says "Shop our {feeditem:product_name} {feeditem:promotion} now!" The {feeditem:product\_name} and {feeditem:promotion} placeholders will be replaced with the relevant information from your customizer feed.

4. Schedule your ad customizers: You can schedule your ad customizers to start and end at specific times, so you can make sure they're only running during the relevant seasonal period. To do this, click on the "Ad scheduling" button when creating or editing your ad customizer.

5. Monitor and optimize your ad performance: Once your ad customizers are up and running, be sure to monitor their performance and make any necessary adjustments. You can use Bing Ads' reporting tools to see how your ads are performing and make data-driven decisions about which custom text to use and when.

Overall, using ad customizers to align ad copy with seasonal trends in Bing Ads can help you create more relevant and engaging ads, which can lead to higher click-through rates and conversions. Just be sure to follow best practices for creating and managing your customizer feeds and ad templates, and monitor your ad performance regularly.