How do you create ads with personalized calls-to-action using ad customizers in Bing Ads?

To create ads with personalized calls-to-action (CTAs) using ad customizers in Bing Ads, you can follow these steps:

1. Create a data feed: The first step is to create a data feed that contains the personalized CTAs and any other information you want to include in your ads. The data feed should be a CSV or XML file that includes columns for each piece of information you want to include. For example, you might have columns for "product name", "CTA text", and "image URL".

2. Create a targeting campaign: Next, create a targeting campaign in Bing Ads and create an ad group within that campaign.

3. Create a dynamic ad template: In the ad group, create a dynamic ad template that includes the ad customizer code. The ad customizer code is a placeholder that will be replaced with the actual information from your data feed. For example, your ad copy might include the following code: "Buy {=ProductName} now with {=CTAText}.", where "ProductName" and "CTAText" are the names of the columns in your data feed that contain the product name and CTA text, respectively.

4. Upload your data feed: Once you have created your dynamic ad template, upload your data feed to Bing Ads. You can do this by going to the "Shared Library" section of Bing Ads and clicking on "Ad Customizers". From there, you can upload your data feed and map the columns to the appropriate ad customizer fields.

5. Set up ad rotation: To ensure that your ads with personalized CTAs are shown to the right audience, set up ad rotation in Bing Ads. This will allow you to show different ads to different users based on the information in your data feed.

6. Monitor and optimize: Once your ads are up and running, monitor their performance and optimize as needed. You can use Bing Ads' reporting tools to see which ads are performing well and which ones need to be tweaked.

Here's an example of what the ad copy might look like with a personalized CTA:

Headline: Save Big on Our Bestsellers
Description: Get {=ProductName} for {=DiscountPercentage}% off. Buy now with {=CTAText}.

In this example, {=ProductName}, {=DiscountPercentage}, and {=CTAText} are all ad customizer fields that will be replaced with information from your data feed. The {=CTAText} field might contain personalized CTAs such as "Buy now and save", "Shop now and get free shipping", or "Order today and get a discount". By using personalized CTAs, you can create more targeted and relevant ads that are more likely to resonate with your audience.