How does Bing Ads' automatic ad extensions benefit e-commerce advertisers?

Bing Ads' automatic ad extensions can benefit e-commerce advertisers in several ways:

1. Increased visibility: Automatic ad extensions can increase the visibility of e-commerce ads by adding additional links, ratings, or other information to the ad. This can help e-commerce advertisers stand out in a crowded search results page and improve click-through rates (CTR).
2. Improved relevance: Automatic ad extensions can improve the relevance of e-commerce ads by providing additional information about the advertiser's products or services. For example, automatic sitelink extensions can link to specific product pages or categories, making it easier for users to find what they're looking for.
3. Enhanced user experience: Automatic ad extensions can enhance the user experience by providing additional information and links that are relevant to the user's search query. This can help users make more informed decisions and improve the overall user experience.
4. Increased engagement: Automatic ad extensions can increase engagement by providing users with more opportunities to interact with e-commerce ads. For example, automatic call extensions can allow users to call the advertiser directly from the ad, while automatic location extensions can show the advertiser's location and distance from the user.
5. Cost-effective: Automatic ad extensions are cost-effective because they are automatically generated by Bing Ads based on the advertiser's website and ad copy. This means that e-commerce advertisers don't have to spend time and resources creating and managing ad extensions manually.

To use automatic ad extensions in Bing Ads, e-commerce advertisers can follow these steps:

1. Create a Bing Ads account: If you haven't already, create a Bing Ads account and set up your e-commerce campaigns.
2. Enable automatic ad extensions: In Bing Ads, navigate to the "Ad Extensions" section and enable automatic ad extensions.
3. Customize ad extensions: While automatic ad extensions are generated automatically, e-commerce advertisers can still customize them to some extent. For example, they can choose which ad extensions to show, and they can adjust the settings for each extension.
4. Monitor performance: Continuously monitor the performance of your automatic ad extensions to ensure that they are delivering the desired results. Use Bing Ads' ad testing tools to compare different versions of your ad copy and ad extensions, and adjust your campaigns based on the results.

By using automatic ad extensions in Bing Ads, e-commerce advertisers can improve the visibility, relevance, user experience, engagement, and cost-effectiveness of their campaigns, and ultimately drive more clicks, conversions, and revenue.