Are there tools or analytics platforms that can help us with audience segmentation?

Yes, there are several tools and analytics platforms that can help you with audience segmentation. Here are some options:

1. Google Analytics: Google Analytics is a free web analytics service that provides detailed insights into your website traffic and user behavior. You can use Google Analytics to segment your audience based on demographics, interests, behavior, and other factors.
2. Bing Ads Audience Insights: Bing Ads Audience Insights is a tool that provides insights into your audience demographics, interests, and behavior. You can use Audience Insights to segment your audience based on age, gender, location, device, and other factors.
3. Facebook Audience Insights: Facebook Audience Insights is a tool that provides insights into your audience demographics, interests, and behavior on Facebook. You can use Audience Insights to segment your audience based on age, gender, location, interests, and other factors.
4. Adobe Audience Manager: Adobe Audience Manager is a data management platform that allows you to collect, analyze, and segment your audience data. You can use Audience Manager to segment your audience based on demographics, interests, behavior, and other factors.
5. Segment: Segment is a customer data platform that allows you to collect, analyze, and segment your audience data from multiple sources. You can use Segment to segment your audience based on demographics, interests, behavior, and other factors.
6. Piwik PRO: Piwik PRO is a web analytics platform that allows you to collect, analyze, and segment your audience data. You can use Piwik PRO to segment your audience based on demographics, interests, behavior, and other factors.

By using these tools and analytics platforms, you can gain a deeper understanding of your audience and create more targeted and effective marketing campaigns. Keep in mind that audience segmentation should be based on data and should be continuously tested and optimized to ensure maximum ROI.