How do we measure success in terms of engagement and conversions?

Measuring success in terms of engagement and conversions involves tracking key performance indicators (KPIs) that are relevant to your advertising goals. Here are some KPIs that you can use to measure success in terms of engagement and conversions:

1. Click-through rate (CTR): Click-through rate (CTR) measures the percentage of users who click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging to your target audience.
2. Conversion rate: Conversion rate measures the percentage of users who take a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. A high conversion rate indicates that your website and ad are effective at driving conversions.
3. Cost per conversion: Cost per conversion measures the cost of acquiring one conversion. A low cost per conversion indicates that your ad is efficient at driving conversions.
4. Time on site: Time on site measures the amount of time that users spend on your website. A high time on site indicates that users find your website engaging and relevant.
5. Bounce rate: Bounce rate measures the percentage of users who leave your website after viewing only one page. A low bounce rate indicates that users are engaged with your website and find it relevant.
6. Pages per session: Pages per session measures the average number of pages that users view during a single session on your website. A high pages per session indicates that users are engaged with your website and find it relevant.
7. Return on investment (ROI): Return on investment (ROI) measures the revenue generated by your ad campaigns compared to the cost of those campaigns. A high ROI indicates that your ad campaigns are profitable and effective.

To measure these KPIs, you can use tools such as Google Analytics, Bing Ads reporting, or third-party analytics platforms. You should also set up conversion tracking on your website to accurately measure the number and value of conversions generated by your ad campaigns. By tracking these KPIs, you can continuously optimize your ad campaigns to improve engagement and conversions, and ultimately drive more revenue for your business.