How do video ads appear to users in Bing Ads?

Video ads in Bing Ads appear to users across various platforms within the Microsoft Advertising network. Here's how video ads appear to users in Bing Ads:

1. **Search Results Page**: Video ads may appear within search engine results pages (SERPs) on Bing when users perform relevant search queries. These video ads can appear as part of the search results alongside text ads and other search listings. Video ads in search results typically feature a thumbnail image, video title, and description, and users can click on the ad to view the video content.

2. **Microsoft Audience Network**: Video ads may also appear across the Microsoft Audience Network, which includes a wide range of Microsoft-owned and partner websites and apps. These video ads can be displayed within articles, blog posts, and other content pages on websites and apps that are part of the Microsoft Audience Network. Video ads on the Microsoft Audience Network are designed to blend seamlessly with the surrounding content and provide users with relevant and engaging video content.

3. **MSN Homepage**: Video ads may be featured on the MSN homepage, one of the most visited websites in the world. Video ads on the MSN homepage are prominently displayed to users when they visit the site and can capture users' attention as they browse the latest news, entertainment, and lifestyle content on MSN.

4. **Outstream Video Ads**: Bing Ads offers outstream video ads, which are video ads that play automatically within the content of mobile websites and apps. Outstream video ads are designed to capture users' attention as they scroll through content on their mobile devices and can be an effective way to reach users with engaging video content.

5. **Partner Websites and Apps**: Video ads may also appear on partner websites and apps that are part of the Microsoft Audience Network. These partner sites and apps include a diverse range of publishers across various industries and verticals, allowing advertisers to reach users across a wide range of content categories and audience segments.

Overall, video ads in Bing Ads are designed to provide users with engaging and relevant video content across various platforms within the Microsoft Advertising network. Whether users are searching for information on Bing, browsing content on the Microsoft Audience Network, or visiting the MSN homepage, video ads can help advertisers capture users' attention and drive engagement with their brands and products.