How do these platforms support localization and international campaigns on Bing Ads?

Bing Ads (now known as Microsoft Advertising) offers several tools and features that support localization and international campaigns, helping advertisers target global audiences more effectively. Here's how platforms like Bing Ads support international efforts:

🔧 1. Geo-Targeting by Country, Region, or City
Microsoft Advertising allows you to:

Target ads by country, state/province, city, or even radius around a location.

Serve different ad variations to users in specific locations.

Use location bid adjustments to increase or decrease bids in certain regions based on performance.

📍 Example: You can run a campaign targeting English speakers in Germany and a separate one in Spanish for users in Spain.

🈺 2. Language Targeting
You can choose the language of the user's browser or device as a targeting criterion:

Bing Ads supports major languages like English, Spanish, German, French, Japanese, Chinese, etc.

Ads and keywords should match the language you select, helping increase relevance and Quality Score.

🔤 Tip: Create separate ad groups for different languages to ensure better targeting and performance tracking.

🌍 3. Currency and Billing Localization
Microsoft Advertising supports multiple currencies for account billing based on your account country.

This makes it easier for international advertisers to manage budgets and payments in local currencies.

💸 Note: Once a currency is selected at account creation, it cannot be changed—choose wisely.

🌐 4. Ad Customization for Local Audiences
Use dynamic text insertion, location extensions, and custom parameters to localize ads.

Tailor your messaging based on the audience's country, culture, or language.

✏️ Example: Show different promotions based on a user's location or local holiday.

🛠 5. Import Campaigns from Google Ads
Microsoft Ads allows direct import from Google Ads, preserving geo/language targeting settings.

Great for managing international campaigns across multiple platforms efficiently.

📈 6. Reporting by Location and Language
Detailed location performance reports help analyze how ads perform in different regions.

Adjust strategy by identifying high-performing locales and scaling or optimizing spend.

🔍 7. International Keyword Research
Use tools like:

Microsoft Keyword Planner (supports multiple languages/regions)

Localized search volume, CPC, and competition data

🧠 Tip: Partner with native speakers or use translators to ensure idiomatic, accurate keyword and ad copy.

🤝 8. Multi-Account and MCC Management
If you're managing campaigns across different regions:

Use multi-account (MCC) management features to manage several clients or campaigns from a single login.