How do these platforms provide ongoing updates and feature enhancements for Bing Ads users?

Third-party bid management platforms continuously enhance their features and update their services to provide advertisers with the best possible tools for managing Bing Ads campaigns. These platforms offer ongoing updates and feature enhancements by leveraging a combination of product development, user feedback, and integration with Bing Ads. Below are the common methods these platforms use to deliver updates and new features to their users:

1. Regular Product Updates and Release Notes
Release Notes: Most third-party platforms provide release notes whenever a new update or feature enhancement is rolled out. These notes outline new functionalities, bug fixes, improvements, and integrations with Bing Ads. Advertisers can review these updates to stay informed about any new capabilities that can help optimize their campaigns.

Update Notifications: Platforms may send email notifications or in-app messages to alert users about upcoming updates or newly released features. This ensures that advertisers are aware of important changes or improvements in real-time.

2. Continuous Feature Rollouts
Incremental Updates: Some platforms introduce features incrementally over time. This approach allows them to test the functionality with a subset of users before rolling it out to the wider user base. Advertisers may receive access to new features gradually or as part of a beta program.

Beta Testing: Many platforms invite users to participate in beta testing of new features or updates. Advertisers can opt into these programs to test out new tools and functionalities before they are fully integrated into the platform. This gives users an opportunity to provide feedback and influence the final version of the feature.

3. Dedicated Customer Success Teams for Updates
Proactive Communication: Customer success teams often take an active role in communicating new updates and feature enhancements to their clients. They will contact users via email, phone calls, or virtual meetings to explain how the latest updates can benefit their Bing Ads campaigns.

Customized Briefings: In some cases, customer success managers provide customized briefings to specific users, particularly for larger or enterprise clients, to help them understand how new features integrate into their existing campaigns and processes.

4. In-Platform Alerts and Pop-ups
In-App Announcements: Platforms may use pop-up notifications or alerts within the platform to inform users about recent updates, upcoming features, or system enhancements. This ensures that users are immediately aware of any changes as soon as they log in.

Interactive Walkthroughs: New features might be introduced via guided tutorials or interactive walkthroughs within the platform. These tools help users familiarize themselves with updates and understand how to use them effectively.

5. Educational Webinars and Tutorials
Webinars and Demos: Platforms frequently host live webinars or demo sessions that showcase the latest updates and new features. These events provide advertisers with a hands-on understanding of how to utilize new tools and integrate them with their Bing Ads campaigns.

On-Demand Learning: Advertisers can access on-demand video tutorials and guides that explain how to use newly released features. This allows users to learn at their own pace and get up to speed on the latest updates.

Feature Spotlight: Platforms may run special feature spotlight sessions where specific updates or tools are highlighted. These sessions provide deep dives into new functionality and how it can improve Bing Ads campaign performance.

6. Product Roadmaps and Transparency
Product Roadmap: Some platforms provide a public product roadmap that outlines upcoming features and enhancements. Advertisers can review the roadmap to see what new capabilities are expected in the near future and how they align with their needs.

User Feedback Integration: Platforms often integrate user feedback into their development cycle. If a feature is highly requested by advertisers, the platform may prioritize its development and communicate timelines for release. This ensures that updates align with user needs.

7. User Feedback and Iterative Improvement
Ongoing User Feedback: Platforms regularly collect feedback from users on how well current features are working and whether additional improvements or changes are needed. This feedback helps guide future updates and enhancements to ensure that the platform remains aligned with user expectations.

Data-Driven Improvements: Platforms may use data analytics to identify trends in usage patterns and performance metrics, which informs the development of new features. For example, if advertisers are frequently asking for improvements in bidding strategies, the platform might prioritize creating better automated bidding tools.

8. Third-Party Integrations
Expanded Integrations: Third-party platforms often enhance integrations with other marketing tools, such as Google Analytics, CRM systems, and Bing Ads itself. As Bing Ads evolves, platforms must update their integrations to ensure seamless data flow and accurate reporting.

Cross-Platform Features: In addition to Bing Ads, many platforms integrate with other advertising networks. New updates often include cross-platform functionalities that allow advertisers to manage multiple ad campaigns in one interface. Advertisers can benefit from these updates without needing to manage each platform separately.

9. Automated Features and AI Enhancements
AI and Machine Learning Features: Some platforms incorporate artificial intelligence and machine learning to optimize bidding, targeting, and budgeting. As these technologies evolve, platforms push AI-based enhancements that automatically adjust campaign parameters for better performance. Advertisers may receive updates on how these AI-driven features work and how they can improve their Bing Ads campaigns.

Automation and Customization: With the growth of automation, platforms are frequently rolling out new automated rules, custom bidding strategies, and AI-driven recommendations to help advertisers streamline their Bing Ads management. Updates might include more sophisticated automation tools for campaign optimization.

10. Integrating With Bing Ads Changes
Bing Ads API Changes: When Bing Ads introduces new features or makes changes to its API, third-party platforms ensure that their systems are updated to remain compatible with these changes. Advertisers benefit from these updates as they continue to have access to the latest Bing Ads features through their third-party platform.

Bid Strategy and Attribution Updates: As Bing Ads evolves its attribution models and bid strategies, platforms quickly incorporate these updates into their systems to maintain compatibility and provide users with the most up-to-date tools.

11. Documentation and Knowledge Base Updates
Knowledge Base: Platforms maintain a knowledge base that is regularly updated with articles, FAQs, and documentation about new features. Advertisers can refer to these resources to get up-to-date information about how to use the latest functionalities in their Bing Ads campaigns.

In-Depth Guides: Detailed how-to guides are often created to assist advertisers in adopting new features. These guides include step-by-step instructions and best practices for using new functionalities and tools, helping users take full advantage of the updates.

12. Community Engagement
Community Forums: Some platforms engage with their user base through community forums or social media to discuss upcoming features and updates. Advertisers can get insights into what new features are being rolled out and share their experiences with the wider community.

User Groups and Feedback Sessions: Platforms may host user groups or feedback sessions, allowing advertisers to provide input directly to the product development teams. These sessions help platforms understand user needs and adapt future updates based on real-world usage.

Conclusion:
Third-party bid management platforms offer a variety of ways to provide ongoing updates and feature enhancements for Bing Ads users. Whether through release notes, beta testing, product roadmaps, webinars, or customer success teams, these platforms ensure that advertisers stay informed and can take full advantage of new tools and functionalities. By continually evolving with user needs and industry trends, these platforms enable advertisers to optimize their Bing Ads campaigns more more effectively.