How do these platforms assist with onboarding new users and teams for Bing Ads campaigns?

Third-party bid management platforms play a crucial role in onboarding new users and teams for Bing Ads campaigns by providing tools, resources, and streamlined processes that simplify campaign setup, management, and optimization. These platforms are designed to assist with everything from training new users to ensuring that teams can efficiently manage complex campaigns. Here's how these platforms help onboard new users and teams for Bing Ads campaigns:

1. User-Friendly Interfaces
Intuitive Dashboards: Third-party platforms often offer user-friendly interfaces that simplify the complexity of Bing Ads campaigns. These platforms usually provide centralized dashboards that present a comprehensive view of all campaigns, making it easier for new users to understand key metrics and performance.

Customizable Views: The dashboards and reporting tools can often be customized based on user preferences, so new users can focus on the most important KPIs and metrics that align with their role or goals.

2. Step-by-Step Onboarding Guides
Guided Setups: Many third-party platforms provide onboarding wizards that walk new users through the process of setting up their first campaign, creating ad groups, and choosing targeting options. These step-by-step guides help teams quickly get campaigns up and running without needing extensive prior knowledge of Bing Ads.

Templates for Campaign Setup: These platforms often come with pre-configured templates for campaign setup that align with best practices. New users can simply input their business goals and target parameters, and the platform will set up the campaign structure for them.

3. Automated Campaign Setup
Bulk Uploads and Imports: Third-party platforms often support the bulk import of Bing Ads data (keywords, ads, settings) into the platform. This enables faster onboarding by automatically pulling existing campaigns from Bing Ads or other advertising networks, so teams don't need to recreate campaigns from scratch.

Automated Rules: Platforms can automate certain processes, such as setting up bidding rules, budget adjustments, and performance tracking. These tools can be particularly helpful for new users by eliminating manual work and reducing the risk of errors.

4. In-Platform Training and Tutorials
Built-in Tutorials: Many third-party platforms offer interactive tutorials and video guides within the interface. These tutorials guide users through the most important features, such as setting up bid strategies, analyzing performance, or using optimization tools, ensuring new users get hands-on learning while using the platform.

Knowledge Bases: Comprehensive help sections or knowledge bases provide documentation that new users can refer to when they encounter challenges. These resources often cover common issues, best practices, and advanced strategies for managing campaigns.

5. Integration with Bing Ads for Easy Data Sync
Seamless Bing Ads Integration: These platforms integrate directly with Bing Ads, allowing for easy synchronization of data between the third-party platform and Bing Ads. New users don't need to manually update information across different systems, which can help reduce confusion and the potential for mistakes.

Campaign Performance Sync: New users can easily monitor campaign performance from both the third-party platform and Bing Ads, allowing for a smoother transition between the two and better alignment of campaign goals.

6. Optimization Suggestions and Insights
Automatic Optimization Recommendations: Many third-party platforms offer AI-powered suggestions for campaign optimization, such as bid adjustments, keyword performance improvements, and recommendations for budget allocation. These insights guide new users toward best practices and help them make informed decisions quickly.

Performance Alerts: New users can set up automatic alerts that notify them when key performance metrics (such as cost-per-conversion or budget limits) go out of range. These alerts help onboarded teams stay on top of campaign health, even with limited experience.

7. Collaboration Tools
Role-Based Access: To facilitate teamwork, many third-party platforms offer role-based access for users. This means that different team members (e.g., campaign managers, analysts, or creatives) can have access to specific features or reports, making it easier for new users to understand their responsibilities and collaborate more effectively.

Shared Reports: Platforms often provide customizable reports that teams can generate and share easily, allowing managers to communicate performance and strategy with stakeholders or colleagues. New users can use these reports to demonstrate their progress and gather feedback on their efforts.

8. Advanced Reporting and Analytics
Comprehensive Reporting Tools: For more advanced users, third-party platforms typically offer detailed reporting and analytics tools that provide deeper insights into Bing Ads performance. These reports can be customized based on user needs, helping new users see exactly how their ads are performing and what needs to be adjusted.

Multi-Channel Reporting: Some platforms also allow for reporting across multiple channels (Bing Ads, Google Ads, social ads, etc.), which can help new users understand the broader performance of their campaigns beyond Bing Ads alone.

9. Support and Community Access
Dedicated Support: New users can often take advantage of customer support provided by third-party platforms. This might include live chat, email support, or phone consultations. Having access to knowledgeable support helps new users overcome any hurdles during onboarding.

Community and Forums: Many platforms have online communities or forums where users can share best practices, ask questions, and troubleshoot challenges with other advertisers. These communities are valuable resources for new users who may need additional guidance.

10. Training Certifications and Webinars
Certifications and Courses: Some third-party platforms offer certification programs or training courses that can help new users gain a deeper understanding of the platform and digital advertising principles. Completing these courses ensures that new users are proficient in using both the platform and Bing Ads.

Webinars and Live Training: Third-party platforms often host webinars and live training sessions that provide in-depth information about the platform's features and advertising best practices. These can be especially useful during the onboarding process.

11. Customizable Automation Rules
Pre-configured Rules: These platforms often include a set of pre-configured automation rules based on best practices, such as automatically increasing bids for high-performing keywords or pausing underperforming ads. New users can simply activate these rules, which allows them to implement sophisticated strategies without needing a deep understanding of campaign management.

Personalized Automation: For more advanced users, the platform can help create custom automation rules based on specific business goals. New users can learn to fine-tune these rules over time as they become more comfortable with the platform.

Conclusion:
Third-party bid management platforms provide several tools and resources that help onboard new users and teams for Bing Ads campaigns efficiently. From intuitive interfaces and automated campaign setup to training resources and performance insights, these platforms ensure that even new users can quickly learn how to navigate and optimize Bing Ads campaigns. By streamlining the setup process, automating tasks, and offering continuous learning opportunities, third-party platforms empower internal teams to achieve campaign success without a steep learning curve.