How do promotion extension ads appear to users in Bing Ads?

Promotion extension ads in Bing Ads appear to users as additional information displayed below the main text ad in search results. These extensions provide details about special offers, discounts, or promotions offered by the advertiser. Here's how promotion extension ads typically appear to users in Bing Ads:

1. **Main Text Ad**: At the top of the search results page, users will see the main text ad, which includes a headline, ad copy, and a URL. This ad is designed to attract users' attention and encourage them to click through to the advertiser's website.

2. **Promotion Extension**: Below the main text ad, users may see a promotion extension displayed as an additional link or snippet of information. The promotion extension includes details about the special offer, discount, or promotion being advertised.

3. **Promotion Type**: The promotion extension may indicate the type of promotion being offered, such as a discount, sale, free shipping, or other special offer.

4. **Promotion Details**: The extension provides specific details about the promotion, such as the discount percentage, dollar amount off, free shipping offer, or other relevant details.

5. **Promotion Duration**: The extension may also include the duration of the promotion, indicating when the promotion starts and ends. This helps create a sense of urgency and informs users about the timeframe during which they can take advantage of the promotion.

6. **Promotion Code**: Optionally, the extension may include a promotion code or coupon code that users can use to redeem the offer. Including a promotion code allows advertisers to track and attribute conversions generated from the promotion.

7. **Clickable Link**: The promotion extension appears as a clickable link that users can interact with to view more details about the promotion. Clicking on the promotion extension expands the extension to reveal additional information about the offer.

8. **Expanded View**: When users click on the promotion extension, it expands to show more information about the promotion, including additional details, terms and conditions, and a link to the advertiser's website.

Overall, promotion extension ads in Bing Ads provide users with additional information about special offers, discounts, and promotions directly within the search results. These extensions enhance the visibility and relevance of the main text ad and provide users with valuable information to help them make informed decisions and take action.