How do price extension ads appear to users in Bing Ads?

Started by Lucia, Apr 27, 2024, 06:06 PM

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Lucia

How do price extension ads appear to users in Bing Ads?

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Price extension ads in Bing Ads appear to users as additional information displayed below the main text ad in search results. These extensions provide pricing details for specific products or services offered by the advertiser. Here's how price extension ads typically appear to users in Bing Ads:

1. **Main Text Ad**: At the top of the search results page, users will see the main text ad, which includes a headline, ad copy, and a URL. This ad is designed to attract users' attention and encourage them to click through to the advertiser's website.

2. **Price Extension**: Below the main text ad, users may see one or more price extensions displayed as additional links. Each price extension includes a product or service category, a brief description, and a price. Users can click on the price extension to view more details about the specific product or service offered by the advertiser.

3. **Expanded View**: When users click on a price extension, it expands to show more information about the product or service, including additional details, images, and a link to the advertiser's website. Users can review the product or service details and decide whether to click through to learn more or make a purchase.

4. **Mobile vs. Desktop**: The appearance of price extension ads may vary slightly between mobile and desktop devices. On mobile devices, price extensions may appear as clickable links that expand to show more information when tapped by the user. On desktop devices, price extensions may be displayed as additional links below the main text ad.

Overall, price extension ads in Bing Ads provide users with additional information about specific products or services offered by the advertiser, including pricing details, to help them make informed decisions and take action. These extensions enhance the visibility and relevance of the main text ad and can improve the overall performance of the ad campaign by providing users with relevant information at a glance.

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