How do location extensions interact with automated bidding strategies in Bing Ads?

Location extensions allow you to display your business address, phone number, and other location-specific information in your Bing Ads. When you use location extensions with automated bidding strategies in Bing Ads, the system takes into account the location of the user and the location of your business to optimize your bids.

Here's how it works:

1. When a user searches for a keyword that triggers your ad, Bing Ads checks the user's location to determine whether they are near one of your business locations.
2. If the user is near one of your business locations, Bing Ads adjusts your bids based on your location bid adjustment settings. For example, if you have set a +20% bid adjustment for users who are within 5 miles of your business location, Bing Ads will increase your bids by 20% for those users.
3. Bing Ads also takes into account the relevance of your location extension to the user's search query. If your location extension is highly relevant to the user's search query, Bing Ads may increase your bids to improve your ad visibility and drive more clicks.
4. Bing Ads uses machine learning algorithms to continuously optimize your bids based on location data and other factors. Over time, the system will learn which locations are most likely to convert and will adjust your bids accordingly.

To use location extensions with automated bidding strategies in Bing Ads, you should first create location extensions for your business locations. You can then link your location extensions to your ad campaigns and set location bid adjustments to optimize your bids for different locations. Bing Ads supports several automated bidding strategies, including Enhanced CPC, Maximize Clicks, and Target CPA, so you can choose the strategy that best meets your advertising goals.