How do location extensions interact with ad scheduling and bid adjustments?

Location extensions, ad scheduling, and bid adjustments can all work together to optimize your Google Ads campaigns, but they interact in specific ways that you should be aware of:

1. **Location Extensions:**
   - **Purpose:** Location extensions allow you to show your business address, phone number, and a map marker in your ads. They are useful for driving local traffic and helping users find your physical locations.
   - **Display:** When location extensions are enabled, Google Ads can display your business's address alongside your ad, making it easier for local users to visit your store or contact you.

2. **Ad Scheduling:**
   - **Purpose:** Ad scheduling lets you control when your ads are shown based on the days of the week and times of day. This can help ensure your ads are only shown during hours when your business is open or when your target audience is most likely to be searching.
   - **Interaction with Location Extensions:** Location extensions are displayed according to the schedule of your ad. For instance, if you set your ads to run only during business hours, the location extension will only appear during those times. If a user searches during off-hours, the location extension won't be shown, even if your ad is running.

3. **Bid Adjustments:**
   - **Purpose:** Bid adjustments allow you to increase or decrease your bids based on various factors, such as device type, location, or time of day. This helps you allocate your budget more effectively by prioritizing high-performing segments.
   - **Interaction with Location Extensions:** Bid adjustments can be used to optimize performance in specific locations. For example, if you find that users in certain geographic areas convert better, you can increase your bid for those locations. However, location extensions themselves don't directly affect your bids; they simply show additional information to users in those locations.

In summary:
- **Location Extensions** display additional business information and are shown based on ad scheduling.
- **Ad Scheduling** controls when ads (and by extension, location extensions) are shown.
- **Bid Adjustments** help you modify how much you're willing to pay based on various criteria, including location, but do not directly affect the display of location extensions.

To maximize the effectiveness of your campaign, ensure that your ad scheduling aligns with your business hours and that your bid adjustments reflect the performance data for different locations.