How do location extensions interact with ad group bid adjustments in Bing Ads?

Location extensions in Bing Ads can interact with ad group bid adjustments in a few ways:

1. **Bid adjustments for location targeting**: You can set bid adjustments for specific locations or location groups in Bing Ads. This allows you to increase or decrease your bids for users who are searching for businesses in those locations. By including location extensions in your search ads, you can make them more relevant to users who are searching for businesses in specific locations. This can help you improve the performance and relevance of your ad campaigns, and you may want to consider setting bid adjustments for those locations to further optimize your ad performance.
2. **Bid adjustments for device targeting**: You can also set bid adjustments for specific devices in Bing Ads, such as computers, tablets, or mobile devices. By including location extensions in your search ads, you can make them more relevant to users who are searching for businesses on mobile devices. This can help you improve the performance and relevance of your ad campaigns, and you may want to consider setting bid adjustments for mobile devices to further optimize your ad performance.
3. **Bid adjustments for ad scheduling**: You can set bid adjustments for specific times of day or days of the week in Bing Ads. By including location extensions in your search ads, you can make them more relevant to users who are searching for businesses during specific times or on specific days. This can help you improve the performance and relevance of your ad campaigns, and you may want to consider setting bid adjustments for those times or days to further optimize your ad performance.

Overall, location extensions in Bing Ads can interact with ad group bid adjustments by allowing you to target specific locations, devices, and times. By setting bid adjustments for these factors, you can improve the performance and relevance of your ad campaigns and optimize your ad spend. By including location extensions in your search ads, you can make them more relevant to users who are searching for businesses in specific locations, on specific devices, or at specific times. This can help you improve the performance and relevance of your ad campaigns and achieve your marketing goals.