How do location extensions impact impression share in Bing Ads?

Location extensions in Bing Ads can impact impression share by increasing the visibility and relevance of your ads, which can lead to more impressions and clicks.

Impression share is a metric in Bing Ads that measures the percentage of impressions your ads receive compared to the total number of impressions available for your targeted keywords and audience. A higher impression share indicates that your ads are being shown more frequently, which can lead to more clicks and conversions.

Location extensions can impact impression share in several ways:

1. Increased relevance: By providing users with relevant location-based information, location extensions can increase the relevance of your ads, which can lead to more impressions and clicks.
2. Improved ad rank: Location extensions can improve your ad rank, which is a factor that determines the position of your ads on the search results page. A higher ad rank can lead to more impressions and clicks.
3. Increased visibility: Location extensions can increase the visibility of your ads by adding additional information, such as your address, phone number, and a map marker. This can make your ads stand out on the search results page, which can lead to more impressions and clicks.
4. Better user experience: Location extensions can provide users with a better user experience by making it easier for them to find and engage with your business. This can lead to higher user engagement and click-through rates, which can also contribute to impression share.

Overall, location extensions in Bing Ads can impact impression share by increasing the visibility and relevance of your ads, which can lead to more impressions and clicks. By using location extensions, you can improve the performance of your campaigns and increase the chances of attracting qualified leads and conversions.