How do location extensions impact ad delivery and pacing in Bing Ads?

Location extensions in Bing Ads can have an impact on ad delivery and pacing in a few ways:

1. Increased Ad Relevancy: By adding location extensions to your ads, you can make them more relevant to users who are searching for products or services in a specific geographic area. This increased relevance can lead to better ad performance, including higher click-through rates (CTR) and conversion rates. As a result, Bing Ads may deliver your ads more frequently to users who are likely to be interested in your business, which can improve the overall efficiency of your ad spend.

2. Improved Ad Rank: Location extensions can also help improve your ad rank, which is a key factor in determining your ad's position on the search results page. Ad rank is calculated using a variety of factors, including your bid, ad quality, and the relevance of your ad to the user's search query. By adding location extensions to your ads, you can increase their relevance to users in a specific geographic area, which can help improve your ad rank and increase the visibility of your ads.

3. Targeted Ad Delivery: Location extensions allow you to target your ads to specific geographic areas, such as cities, states, or countries. This targeted ad delivery can help ensure that your ads are only shown to users who are likely to be interested in your business, which can improve the efficiency of your ad spend and reduce wasted impressions. By delivering your ads to a more targeted audience, you can also improve the overall performance of your ads, including their CTR and conversion rates.

4. Scheduled Ad Delivery: Location extensions also allow you to schedule your ads to run during specific hours or days of the week. This can help ensure that your ads are only shown to users who are likely to be interested in your business during your operating hours, which can improve the efficiency of your ad spend and reduce wasted impressions. By scheduling your ads to run during specific times, you can also improve the overall performance of your ads, including their CTR and conversion rates.

Overall, location extensions can have a positive impact on ad delivery and pacing in Bing Ads by increasing ad relevancy, improving ad rank, targeting ads to specific geographic areas, and scheduling ads to run during specific times. By using location extensions effectively, you can improve the overall performance of your ads and maximize the return on your ad spend.