Can you explain the process of creating callout extensions in Bing Ads?

Sure, I'd be happy to explain the process of creating callout extensions in Bing Ads. Callout extensions are a type of ad extension that allow you to include additional, non-clickable text in your search ads. Here are the steps to create them in Bing Ads:

1. Sign in to your Bing Ads account and navigate to the "Ad extensions" tab.
2. Click on the "Callout extensions" tab and then click the "Create callout extension" button.
3. Select the account and campaign where you want to add the callout extension.
4. Enter the text for your callout. The text should be relevant to your business and should provide additional information that will help persuade users to click on your ad. Keep in mind that the text you enter will be truncated after 25 characters, so make sure your most important information is at the beginning.
5. Choose the start and end dates for your callout extension. You can also set a schedule for when you want the callout to be active.
6. Click "Save" to create the callout extension.

Once you've created your callout extension, it will be added to your ad and will be eligible to show when your ad is displayed. Keep in mind that callout extensions are not guaranteed to show every time your ad is displayed, as Bing Ads uses a variety of factors to determine which ad extensions to show in any given situation.

You can also edit or delete your callout extensions at any time by navigating to the "Ad extensions" tab and selecting the "Callout extensions" tab.

I hope this helps! Let me know if you have any other questions.