Can you create location extensions that dynamically update based on user location in Bing Ads?

Yes, you can create location extensions in Bing Ads that dynamically update based on the user's location. This feature is called "dynamic location insertion," and it allows you to insert the user's location into your ad copy in real-time, based on their search query and IP address.

To set up dynamic location insertion for your location extensions in Bing Ads, follow these steps:

1. Create a location extension: First, you'll need to create a location extension for your business. You can do this by going to the "Ad extensions" tab in your Bing Ads account and selecting "Location extensions."
2. Enable dynamic location insertion: Once you've created your location extension, you can enable dynamic location insertion by adding the following code to your ad copy: {Location}. This code will be replaced with the user's location in real-time, based on their search query and IP address.
3. Set up location targeting: To ensure that your dynamic location insertion ad copy is relevant to the user's location, you'll need to set up location targeting for your campaign or ad group. This will ensure that your ads are only shown to users in the locations you specify.
4. Save your changes: Once you've set up dynamic location insertion and location targeting, make sure to save your changes before exiting the page.

Here are some best practices for using dynamic location insertion with your location extensions in Bing Ads:

* Use clear and concise ad copy: Make sure your ad copy is clear and concise, and includes a strong call-to-action. Avoid using jargon or technical terms that may be unfamiliar to users.
* Test different ad copy variations: Experiment with different ad copy variations to see which ones perform best. You can use the Bing Ads experimentation feature to test different ad copy variations and measure their impact on your campaign performance.
* Monitor your performance: Regularly monitor your location extension performance to see which locations are driving the most traffic and sales. Use this data to adjust your targeting and ad copy as needed.

By using dynamic location insertion with your location extensions in Bing Ads, you can create more personalized and relevant ad copy for users based on their location. This can help improve your ad's visibility and click-through rate, and ultimately drive more foot traffic to your physical locations.