How do location extensions affect ad relevance in Bing Ads ad auctions?

Location extensions can affect ad relevance in Bing Ads ad auctions by providing additional context and information about your business location. When a user searches for a keyword that triggers your ad, Bing Ads takes into account a variety of factors to determine your ad's relevance, including the user's location and the proximity of your business location to the user.

If your ad includes a location extension, Bing Ads may use this information to determine that your ad is more relevant to the user's search query. For example, if a user searches for "coffee shop near me," and your ad includes a location extension for a coffee shop that's located near the user, Bing Ads may consider your ad to be more relevant and therefore more likely to be shown.

Additionally, location extensions can help improve your ad's visibility and click-through rate, which can also impact your ad's relevance in Bing Ads ad auctions. When users see a location extension in your ad, they may be more likely to click on your ad because it provides additional information about your business location and makes it easier for them to find your store.

Overall, location extensions can have a positive impact on ad relevance in Bing Ads ad auctions by providing additional context and information about your business location. By using location extensions in your ad campaigns, you can improve your ad's visibility, click-through rate, and relevance, which can lead to higher quality scores and lower costs per click.