How do lead form extension ads appear to users in Bing Ads?

Bing Ads doesn't offer lead form extensions as a distinct ad format, but you can achieve similar functionality through **Multimedia Ads** with a lead capture form. Here's how these lead capture ads (Multimedia Ads with lead capture form extension) appear to users:

**Visual Appeal:**

* The user will see your Multimedia Ad, which will primarily consist of high-resolution images or potentially simple animations related to your product or service. These visuals are designed to grab user attention and make your ad stand out from traditional text-based ads.

* Alongside the visuals, you might have a brief headline (up to 15 characters) and description (up to 90 characters) providing context and a clear call to action (CTA) like "Get a Free Quote" or "Download Your Guide."

**Lead Capture Form Integration:**

* When a user clicks on your Multimedia Ad, they won't be directed to a separate landing page. Instead, the lead capture form will appear directly within the search results page, overlaid on the existing Bing search results.

* This lead capture form will typically include a few fields for the user to submit their information. Common fields might include name, email address, and possibly one additional relevant field (like phone number) depending on your campaign goals.

**User Interaction:**

* Users can directly interact with the form within the ad by entering their information in the designated fields.
* Bing Ads ensures a secure and user-friendly experience for form completion.

**Benefits for Users:**

* This approach offers convenience for users as they can express interest and submit their information without leaving the search results page. This reduces friction and can lead to higher conversion rates compared to traditional ads that take users to separate landing pages.

**Additional Points:**

* The specific appearance of the lead capture form might vary slightly depending on the device used by the user (desktop, mobile, etc.). However, Bing Ads generally ensures a consistent and user-friendly experience across different devices.
* Users might see a small Bing Ads logo or indicator within the lead capture form to denote it originates from an advertisement.

By using Multimedia Ads with lead capture forms, you can create visually appealing ads that seamlessly integrate a lead capture option within the search results page. This approach can be a powerful tool to generate qualified leads directly from Bing Ads.

Lead Form Extension ads in Bing Ads appear to users as an extension of the regular search ads. When users search for relevant keywords and your ad is triggered, they will see your ad with the Lead Form Extension included. Here's how they typically appear:

1. **Standard Text Ad**: The main component of the ad is a standard text ad, consisting of a headline, description, and display URL. This text ad appears at the top or bottom of the search results page, depending on the ad's ranking and bidding strategy.

2. **Lead Form Extension**: Beneath the text ad, users will see the Lead Form Extension. This extension typically includes a call-to-action button (e.g., "Get Quote," "Sign Up," "Download Now") and a brief description of what users can expect by engaging with the form.

3. **Form Fields**: Upon clicking the call-to-action button, a lead form will expand within the search results page. This form contains customizable fields where users can input their information, such as name, email address, phone number, and any other details you choose to collect.

4. **Submission Process**: Users can submit their information directly within the lead form without leaving the search results page. Once they complete the form and submit their details, they may receive a confirmation message or be redirected to a thank-you page, depending on the advertiser's settings.

5. **Privacy and Consent**: Bing Ads prioritizes user privacy and transparency, so users are typically informed about how their data will be used and given the option to consent to providing their information. Advertisers must comply with Bing Ads' policies regarding data collection and privacy practices.

Overall, Lead Form Extension ads provide users with a streamlined and convenient way to engage with advertisers and submit their information directly within the search results page. This can lead to higher conversion rates and improved campaign performance for advertisers.