How do I set up dynamic search ads in Bing Ads?

Setting up Dynamic Search Ads (DSA) in Bing Ads allows you to automatically generate ads based on the content of your website. Here's a step-by-step guide to setting up Dynamic Search Ads in Bing Ads:

### 1. Access Bing Ads Interface

- Log in to your Bing Ads account at ads.microsoft.com.

### 2. Create a New Campaign

- Click on "Campaigns" in the top menu.
- Click on the "+ New Campaign" button.

### 3. Choose Campaign Type

- Select the campaign type as "Search" campaign.

### 4. Campaign Settings

- Enter a campaign name and select the campaign settings (such as location targeting, language, budget, and bid strategy).

### 5. Ad Group Settings

- Create a new ad group or select an existing ad group where you want to add Dynamic Search Ads.

### 6. Ad Creation

- Under ad group settings, select the ad type as "Dynamic Search Ad."

### 7. Set Dynamic Ad Targets

- Click on "Dynamic ad targets."
- Click on "+ Create dynamic ad target."

### 8. Choose Target Option

- Select the option for targeting:
  - **Website content:** Target based on specific pages or categories on your website.
  - **Page feed:** Upload a feed that specifies URLs and labels to target.

### 9. Enter Description and URL

- Enter a description for the dynamic ad.
- Enter the final URL (landing page URL) where users will be directed when they click on the ad.

### 10. Save Dynamic Ad Target

- Click "Save" to save your dynamic ad target.

### 11. Create Ad

- Bing Ads will automatically generate headlines based on your website content. You can review and edit these headlines if needed.
- Enter the display URL (optional).

### 12. Save and Review

- Review your dynamic ad settings and make any necessary adjustments.
- Click "Save" to save your dynamic search ad.

### 13. Launch Campaign

- Once you have completed all necessary settings and reviewed your campaign, click on "Save and Launch" or "Save" to activate your campaign.

### 14. Monitor Performance

- Monitor the performance of your Dynamic Search Ads in Bing Ads. Pay attention to metrics such as impressions, clicks, click-through rate (CTR), and conversions.

### Additional Tips:

- **Negative Keywords:** Use negative keywords to exclude irrelevant searches and ensure your ads are shown to relevant users.
 
- **Ad Extensions:** Consider using ad extensions (like Sitelink Extensions or Callout Extensions) to enhance the visibility and appeal of your dynamic search ads.

- **Optimization:** Regularly review and optimize your dynamic search ad campaigns based on performance data to improve ROI and achieve your advertising goals.

Dynamic Search Ads in Bing Ads are a powerful tool for automatically targeting relevant searches based on your website content, making it easier to reach potential customers who are searching for products or services similar to yours.