How do I incorporate testimonials into ad copy for Bing Ads?

Here are some tips for incorporating testimonials into ad copy for Bing Ads:

1. **Highlight the benefits:** Start by identifying the key benefits of your product or service that are highlighted in the testimonial. Use this information to create ad copy that focuses on these benefits and showcases how your business can help solve the customer's problem.
2. **Use quotes:** Incorporate quotes from the testimonial into your ad copy to make it more engaging and authentic. Use quotation marks to distinguish the testimonial from the rest of the ad copy and make it stand out.
3. **Include a call-to-action:** Make sure to include a clear call-to-action (CTA) in your ad copy, such as "Learn More" or "Sign Up." This will help to encourage users to take action and engage with your business.
4. **Test different formats:** Try testing different ad formats, such as expanded text ads or product ads, to see which format works best for incorporating testimonials. Consider using ad extensions, such as callout extensions or structured snippet extensions, to provide additional information and context.
5. **Monitor performance:** Regularly monitor the performance of your ad copy with testimonials to see how it compares to other ad copy. Use Bing Ads' reporting tools to track metrics such as click-through rate (CTR) and conversion rate, and make adjustments as needed to optimize your ad copy for maximum performance.

By incorporating testimonials into ad copy for Bing Ads, you can build trust and credibility with new customers and showcase the unique value and benefits of your products or services. It's important to choose relevant and compelling testimonials, use quotes to make them stand out, and include a clear call-to-action to encourage users to take action.