Does Microsoft Ads offer discounts for new advertisers?

Microsoft Ads (formerly Bing Ads) often offers discounts and promotions for new advertisers to help them get started and explore the platform. These promotions typically include ad credits or discounted ad spend when you create a new account and start running ads.

Here's how the process works and what you should look out for:

🎁 Microsoft Ads New Advertiser Promo Codes/Discounts
1. New Advertiser Sign-Up Bonus
Microsoft Ads usually runs promotions where new users can receive $100–$125 in ad credits after spending a smaller amount, like $25–$50 on their first campaign. These promotions can vary based on the region and the time of year.

Typical Offer:

Spend $25 on ads, and get $100 in ad credits.

Eligibility:

New accounts only — you must not have advertised on Microsoft Ads before.

Valid for certain countries/regions, so you'll want to check if the promo is available in your area.

Promo validity is usually limited to a few weeks after sign-up, so it's important to activate your account and start running ads promptly.

2. Finding Promo Codes
Here are a few ways you can access Microsoft Ads discounts:

Via the Microsoft Ads website: Sometimes, new users are automatically offered a promo code when they sign up at Microsoft Ads. Look out for pop-ups or banners during the sign-up process offering credit.

Promotional emails: Microsoft Ads may email you with offers to encourage you to start advertising.

Resellers/Partners: Microsoft works with certified resellers or partners that provide exclusive promo codes and deals for ad credits.

3. Using Promo Codes
Once you receive a Microsoft Ads promo code, you'll typically need to enter it during the sign-up process or on your billing page under payment settings.

You can apply promo codes at checkout or when setting up your first campaign, depending on how Microsoft Ads runs the promotion.

💡 Tips to Maximize Your Discount
Create a new Microsoft account if you've previously used it for other services like Microsoft 365, but never for ads.

Check your region for promo availability, as not all offers are available globally.

Activate and start ads quickly to make sure you meet the spending requirement and unlock your promo.

Use separate billing info if you plan to use the promo for different accounts (be aware of terms to avoid bans).

📅 Seasonal Offers
Microsoft Ads sometimes runs seasonal or special promotions, especially around major sales events (like Black Friday, New Year, or Holiday Season). Keep an eye out for extra discounts during these times.