What disclosures should I include with testimonials to maintain transparency in Bing Ads?

In Bing Ads, maintaining transparency with testimonials is crucial to build trust with your audience and comply with advertising standards. Here are key disclosures you should include with testimonials to ensure transparency:

### 1. Identity and Relationship Disclosure

- **Identity**: Clearly disclose the identity of the person providing the testimonial. This includes their full name (or first name and last initial), along with any relevant affiliations (e.g., job title if a professional context).

- **Relationship**: Disclose any existing relationship between the person providing the testimonial and your organization. For example, if they are a customer, donor, volunteer, or employee, clarify their association with your nonprofit.

### 2. Consent for Use

- **Permission**: Obtain explicit permission from individuals featured in testimonials before using their statements or likeness in Bing Ads or other marketing materials. This includes written consent if necessary, especially for using names, photos, or video content.

### 3. Authenticity Statement

- **Accuracy**: Ensure that testimonials accurately reflect the genuine experiences and opinions of the individuals who provided them. Avoid altering or embellishing testimonials to mislead or deceive your audience.

### 4. Results Disclosure

- **Results Disclaimer**: If testimonials include specific outcomes or results achieved by individuals (e.g., financial gains, health improvements), provide context or disclaimers about typical results or variability in outcomes.

### 5. General Disclaimer

- **General Information**: Include a general disclaimer stating that individual results may vary and that testimonials represent the opinions of the individuals, not necessarily those of your nonprofit organization.

### 6. Compliance with Advertising Standards

- **Regulatory Compliance**: Ensure compliance with relevant advertising laws and regulations (e.g., FTC guidelines in the United States) regarding the use of testimonials in advertising. This includes disclosing any material connections or incentives provided to individuals providing testimonials.

### Example Disclosure Statement:

"Testimonials on this site are from real [organization name] customers and volunteers and have been provided with their permission. Their results may not be typical and your experience may vary. [Organization name] is not responsible for the opinions or comments posted on this site. All testimonials are reviewed for authenticity before they are posted for public viewing."

### Best Practices:

- **Clear Placement**: Display disclosures prominently alongside testimonials, ensuring they are easily noticeable and accessible to viewers.

- **Consistency**: Apply disclosures consistently across all marketing channels where testimonials are used, including Bing Ads, your website, social media, and email campaigns.

- **Honesty and Integrity**: Prioritize honesty and integrity in your use of testimonials, aiming to build trust with your audience rather than misleading them.

By incorporating these disclosures with testimonials in your Bing Ads campaigns, you demonstrate transparency, uphold ethical standards, and foster credibility with your audience, ultimately enhancing the effectiveness of your marketing efforts.