How do call-only ads appear to users in Bing Ads?

Bing Ads itself doesn't display true call-only ads. However, you can achieve a similar effect using call extensions with your existing text ads and specific settings. Here's how these call-oriented ads appear to users:

**On Desktop Devices (Limited Presence):**

* **Text Ad with Limited Call Focus:**  If you haven't disabled delivery on desktops entirely, your standard text ad will appear with the call extension displayed beneath it. The extension might show your business name and phone number, but it won't be the most prominent element.

**On Mobile Devices (Primary Experience):**

* **Phone Number Takes Center Stage:**  When users see your ad on a mobile device with the call extension set to "Show just the phone number," the phone number becomes the main element.
* **Limited Text Information:**  Depending on available ad space, Bing Ads might display a shortened headline or business name alongside the prominent phone number.

Here's a breakdown of the visual appearance on different devices:

* **Desktop:** Text ad with call extension below (phone number might be less prominent)
* **Mobile:** Large, clickable phone number with potentially shortened headline/business name

**Overall Impression:**

* **Clear Call to Action:**  The prominent phone number on mobile devices provides a clear call to action, encouraging users to call your business directly.
* **Limited Information:**  Compared to standard text ads, these call-oriented versions offer less detailed information about your products or services.

**Additional Points:**

* **Ad Copy Still Important:**  Even with a focus on calls, craft compelling ad copy in your text ad that highlights the benefits of calling your business.
* **Landing Page (Optional):**  If you have a designated landing page for call-oriented ad clicks, ensure it's mobile-friendly and emphasizes contacting you by phone.

By understanding how these call-oriented ads appear to users, you can optimize your approach to maximize the number of qualified calls you receive from your Bing Ads campaigns.

Call-only ads in Bing Ads appear to users in search results pages on their mobile devices. Here's how call-only ads are displayed to users:

1. **Search Results Page**: When users conduct a search on Bing using their mobile devices, they may see call-only ads displayed among the search results. These ads are typically positioned at the top of the search results page or within the search results, depending on the ad's relevance and targeting settings.

2. **Prominent Phone Number**: Call-only ads prominently display the advertiser's phone number directly in the ad copy. The phone number is usually accompanied by a call button that users can click to initiate a phone call directly from the search results page.

3. **Limited Ad Text**: Call-only ads have limited space for ad text compared to traditional text ads. Advertisers typically include a brief headline and description that emphasize the value proposition or offer a compelling reason for users to call. The focus is on encouraging users to take immediate action by calling the advertiser.

4. **Mobile-Optimized Design**: Call-only ads are designed specifically for mobile devices, with a focus on delivering a seamless and optimized user experience on smartphones and tablets. The ads are designed to be easy to interact with on mobile devices, making it simple for users to initiate phone calls with the advertiser.

5. **Ad Extensions Integration**: Call-only ads can be enhanced with ad extensions such as Callout Extensions, Location Extensions, and Sitelink Extensions to provide users with additional information and options to engage with the advertiser's business. Ad extensions complement call-only ads and provide users with more opportunities to connect with the advertiser.

Overall, call-only ads in Bing Ads are designed to make it easy for users to initiate phone calls directly from the search results page on their mobile devices. By prominently displaying the advertiser's phone number and call button, call-only ads help advertisers drive phone calls and capture leads more effectively.