Can you explain the targeting options available for ad extensions in Bing Ads?

Certainly! In Bing Ads (now Microsoft Ads), ad extensions can be customized and targeted to better align with your advertising goals and reach your desired audience. Here's an overview of the targeting options available for ad extensions:

### 1. **Device Targeting**
   - **Desktop, Mobile, Tablet:** You can choose to show specific ad extensions on different types of devices. For example, you might want to use call extensions primarily for mobile devices where users are more likely to make phone calls.

### 2. **Location Targeting**
   - **Geographic Locations:** You can set ad extensions to display only in specific geographic locations. This is useful if you want to promote store locations, service areas, or region-specific offers. You can target by country, state, city, or even specific postal codes.

### 3. **Time of Day/Day of Week Targeting**
   - **Scheduling:** Ad extensions can be scheduled to appear at specific times of the day or on particular days of the week. This is useful for businesses with limited hours of operation or promotions that are only available during certain times.

### 4. **Audience Targeting**
   - **Custom Audiences:** You can use audience targeting options to show ad extensions to specific groups based on their interests, behaviors, or demographics. For example, you might want to use special promotions for a particular audience segment.

### 5. **Ad Group and Campaign Level Targeting**
   - **Ad Group Level:** You can apply ad extensions at the ad group level, allowing for different extensions to be shown based on the specific ad group's focus.
   - **Campaign Level:** You can also apply ad extensions at the campaign level, making them available across all ad groups within that campaign.

### 6. **Custom Targeting with Business Data**
   - **Business Data Upload:** For some ad extensions, you can use business data to target specific extensions based on attributes like location, product type, or other custom criteria. This is often used for dynamic site links and callouts.

### 7. **Ad Extension Scheduling**
   - **Advanced Scheduling:** You can set specific schedules for when ad extensions should be active, aligning them with promotional periods or business hours. This allows for flexibility and relevance based on user behavior and time-based strategies.

### 8. **Exclusion Settings**
   - **Exclusions:** You can exclude certain devices, locations, or times from showing specific ad extensions. For example, you might exclude an extension from appearing in regions where it's not relevant.

### Summary
The targeting options available for ad extensions in Bing Ads allow you to tailor your extensions to specific devices, locations, times, audiences, and more. By using these targeting features, you can optimize the relevance and effectiveness of your ad extensions, ensuring that they reach the right people at the right times and in the right contexts.